Updated on 04 Nov 2021
#218: The Kylie Cosmetics Marketing Strategy Anyone Can Learn From
Written by
Dale Davies
In This Episode…
Hitting $630M in revenue with no paid traffic and only 7 full-time staff – Kylie Jenner is certainly onto something in the business world.
In today’s video and podcast, we take a look at how Kylie Cosmetics came to be the colossal success it is today as well as diving into where Kylie Cosmetics falls down as a brand.
Not only that, we look at how you can use these tactics in your own businesses, even if you don’t have a superstar celeb founder.
We cover:
- Social Media Strategy
- Audience Building
- Product Launches
- Utilising Scarcity
Timestamps
00:00 — Intro
02:29 — Kylie Jenner’s Strategic Instagram
08:16 — Take Time to Build Your Audience
10:40 — The Art of the Launch
12:28 — The Power of Scarcity
15:53 — The Downfalls of the Kylie Website
29:00 — Lessons and Takeaways
