#218: The Kylie Cosmetics Marketing Strategy Anyone Can Learn From

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In This Episode…

Hitting $630M in revenue with no paid traffic and only 7 full-time staff – Kylie Jenner is certainly onto something in the business world.

In today’s video and podcast, we take a look at how Kylie Cosmetics came to be the colossal success it is today as well as diving into where Kylie Cosmetics falls down as a brand.

Not only that, we look at how you can use these tactics in your own businesses, even if you don’t have a superstar celeb founder.

We cover:

  • Social Media Strategy
  • Audience Building
  • Product Launches
  • Utilising Scarcity


00:00 — Intro
02:29 — Kylie Jenner’s Strategic Instagram
08:16 — Take Time to Build Your Audience
10:40 — The Art of the Launch
12:28 — The Power of Scarcity
15:53 — The Downfalls of the Kylie Website
29:00 — Lessons and Takeaways

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