#211: 5 Lessons from Grenade.com’s Marketing Strategy

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In This Episode…

Founded in 2010 by Alan and Juliet Barratt, Grenade has 2 missions;

  • Create iconic weight-loss products
  • Become the ultimate sports nutrition brand

But is Grenade.com’s digital marketing strategy helping them achieve their goals, or are they shooting content in all directions without a clear target?

Join us as our Head Ninja Tim takes a deep dive into Grenade.com’s marketing strategy and identifies some opportunities for them to stand out in the sports nutrition world.

We’ll be focusing on five key areas…

  • Their website
  • Their social media
  • Their influencer strategy
  • Their search visibility
  • Their podcast

We also touch on untapped opportunities Grenade can explore to expand their reach even further.

Timestamps

00:00 — Introduction
04:44 — Grenade’s Website
12:33 — Grenade’s Social Media
17:38 — Grenade’s Influencer Strategy
24:23 — Grenade’s Search Visibility
32:10 — Grenade’s Podcast
34:27 — Lessons and Opportunities

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