#214: Mailchimp’s Weird & Wonderful Digital Marketing Strategy

Subscribe via
Apple Podcasts
Spotify Logo
YouTube Logo
Amazon Music Logo

In This Episode…

Mailchimp are doing some incredible marketing, but they’re also doing some of the weirdest us Ninjas have ever seen.

And trust us, we’ve seen a lot of weird marketing, so that’s saying something.

In this episode, we take a deep dive into Mailchimp’s weird and wonderful digital marketing strategy to discover how they went from bootstrap marketing to being acquired by Intuit for $12 billion.

Our Head Ninja Tim takes a look at their website, organic and paid search, social media and other more curious elements of their marketing to see what they’ve done well, the lessons to be learnt and any pitfalls you will want to avoid.


00:00 — Intro
02:16 — Mailchimp’s Website
08:39 — Mailchimp’s Organic Search
18:00 — Mailchimp’s Paid Search
19:53 — Mailchimp’s Social Media
25:09 — Mailchimp’s Digital Marketing
31:58 — Lessons and Takeaways

Related Links

You May Also Enjoy…

Free Marketing Review

Get a free review of your website and marketing, completely for free, by clicking this link: Get My Review.

Our expert marketing consultants will review your website and record a 15-minute video explaining the marketing strategy they’d use to increase your traffic website’s traffic, leads, and sales.

Like the Episode? Leave us a Review!

Step 1: Open your iTunes program. Navigate to the iTunes store and select “Podcasts”

Step 1 of how to review the Exposure Ninja podcast

Step 2: Search for “Exposure Ninja” in the search bar. Click the cover for the “Digital Marketing Podcast with Tim Cameron-Kitchen” and visit the podcast page.

Step 2 of how to review the Exposure Ninja podcast

Step 3: Click on the “Ratings and Review” button. Then click the “Write a Review” button.

Step 3 of how to review the Exposure Ninja podcast

Step 4: If you’re not logged in already, log in, then click the star rating, write your review and click “Submit”.

Step 4 of how to review the Exposure Ninja podcast

Step 5: That’s it! You’re done, and we’re eternally grateful.

Not Getting Enough Traffic?

Not Converting Enough Leads?

Get a free review of your marketing and website from our team of digital marketing experts, worth £197.

Oh, did we say it was FREE?

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.