#214: Mailchimp’s Weird & Wonderful Digital Marketing Strategy

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In This Episode…

Mailchimp are doing some incredible marketing, but they’re also doing some of the weirdest us Ninjas have ever seen.

And trust us, we’ve seen a lot of weird marketing, so that’s saying something.

In this episode, we take a deep dive into Mailchimp’s weird and wonderful digital marketing strategy to discover how they went from bootstrap marketing to being acquired by Intuit for $12 billion.

Our Head Ninja Tim takes a look at their website, organic and paid search, social media and other more curious elements of their marketing to see what they’ve done well, the lessons to be learnt and any pitfalls you will want to avoid.

Timestamps

00:00 — Intro
02:16 — Mailchimp’s Website
08:39 — Mailchimp’s Organic Search
18:00 — Mailchimp’s Paid Search
19:53 — Mailchimp’s Social Media
25:09 — Mailchimp’s Digital Marketing
31:58 — Lessons and Takeaways

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