#207: 5 Tips to Convert Email Subscribers Into Customers

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In This Episode

Quick question: How many sales are you getting every day from your email list?

This should be easy if you have conversion tracking set up on Google Analytics. Simply pull up your dashboard and:

  1. Go to Acquisition
  2. Go to Traffic
  3. Go to Channels.

From here, sort your traffic sources by the number of Goal Completions. See where “Email” is on that list.

Don’t like what you see? Don’t worry, you’re not alone.

Converting email subscribers into sales is something many business owners and marketers think happens naturally. After all, your subscribers are people that are already interested in your business or product. They consented to giving you their email addresses and hearing from you, so they should be ready to become customers or repeat customers, right?

Short answer? Yes.

Long answer? Your subscribers still need a gentle nudge — a little reminder to get them to make a purchase decision.

How do you do that? You’re in luck because we’re answering that very question in this week’s episode. Join us as Head Ninja Tim breaks down five tips to turn your email subscribers into automated sales consistently.

These tips include:

  • Personalisation: Segment your emails so that you send specific messages to different groups of subscribers, improving their relevance.
  • Building a Relationship With Subscribers: Make your recipients fall in love with your brand. Use informal, personal language and give value to your subscribers without any expectations.
  • Build Desire, Remove Fear: Use your emails to pique your readers’ interest and handle any objections they may have about your products. Be sure to watch the video to see how we use indoctrination sequences in our email marketing campaigns!
  • Make an Offer: This is a basic principle of conversion rate optimisation. Telling your subscribers what to do with a specific and relevant offer, ideally backed by a sense of urgency, is more likely to get them moving.
  • Automation: Automation is how you save time and get repetitive tasks out of the way, allowing you to focus on more strategic email marketing tasks.

Dive into the episode to learn more about generating sales from your email marketing campaigns!

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Timestamps

00:00 — Introduction
01:40 — Email Marketing Facts
02:53 — Email Marketing Tip #1: Personalisation
05:22 — Email Marketing Tip #2: Relationship First
10:42 — Sample Indoctrination Sequence
14:24 — Email Marketing Tip #3: Build Desire, Remove Fear
15:41 — Email Marketing Tip #4: Make an Offer
17:18 — Email Marketing Tip #5: Automation
19:42 — Actionable Tips

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