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Listen To This Before Hiring a Marketing Agency (#332)

Listen To This Before Hiring a Marketing Agency (#332)

Struggling to choose between an agency, freelancers or in-house? Here’s how to decide.

Posted on September 23, 2024

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What Happened to Google’s Search Generative Experience? (SGE) (#331)

What Happened to Google’s Search Generative Experience? (SGE) (#331)

“” In May last year, Google announced the next evolution of its search engine, something called SGE or the Search Generative Experience. This was pitched as something that would transform the way that people use Google, allowing us to have…

Posted on September 16, 2024

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How Many Outbound Links is TOO Many? (And What Google Really Thinks) (Dojo #32)

How Many Outbound Links is TOO Many? (And What Google Really Thinks) (Dojo #32)

“” In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: Perplexity AI plans to start running ads How many outbound links should you be including in your content? Here’s…

Posted on September 5, 2024

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534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry (#329)

534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry (#329)

  “” In This Episode… We helped a local hearing clinic boost their revenue by 534% and reduce their cost per acquisition by 48% – helping them open 5 new locations. How? Through the power of digital marketing. Using a…

Posted on September 2, 2024

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AI Overviews Are Here To Stay. Buckle Up (Dojo #31)

AI Overviews Are Here To Stay. Buckle Up (Dojo #31)

“”   In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: What you need to do as Google AI Overviews continue to roll out and change Google Lens collaborates…

Posted on August 29, 2024

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Google Is Artificially Inflating Your PPC Costs (#328)

Google Is Artificially Inflating Your PPC Costs (#328)

“” TL;DR: A recent report has revealed Google’s manipulative tactics for squeezing more money out of PPC advertisers. We’ve long suspected it, but now we have concrete evidence. It’s time to ditch the illusion of partnership and recognise Google for…

Posted on August 27, 2024

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NEW Google Algorithm Update + AI Overviews Hits the UK (Dojo #30)

NEW Google Algorithm Update + AI Overviews Hits the UK (Dojo #30)

“” In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week Tim and Dale talk about: Google’s August 2024 Algorithm Core Update AI Overviews Hit the UK Marketing Lessons from Harris/Trump’s PPC X…

Posted on August 21, 2024

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Are YouTube Ads a Secret Weapon? (Dojo #26)

Are YouTube Ads a Secret Weapon? (Dojo #26)

“” In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Google updates: AI Overviews, Ads, YouTube Dyson’s success in more than just vacuums Cookies are here to…

Posted on July 26, 2024

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How to Differentiate Your Brand in an AI World | ft. Max Denning (Dojo #25)

How to Differentiate Your Brand in an AI World | ft. Max Denning (Dojo #25)

“” In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Max Denning, Senior Web Content Executive at Bidfood, and we talk about: Hubspot’s 2024 State of Marketing…

Posted on July 19, 2024

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