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Are You Falling Into The Sunk Cost Trap? (Dojo #42)

Are You Falling Into The Sunk Cost Trap? (Dojo #42)

“” Episode Overview This week on The Dojo, we dissect the recent collapse of AllPlants, a UK vegan meal delivery service, amidst a massive marketing spend. We analyse their financial data, marketing strategies (social media, SEO, PPC), and pinpoint critical…

Posted on November 28, 2024

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Are AI Shopping Assistants The Next Big Threat to eCommerce? (Dojo #41)

Are AI Shopping Assistants The Next Big Threat to eCommerce? (Dojo #41)

Discover how Perplexity’s AI shopping assistant and Google’s AI overview ads are transforming digital marketing beyond 2025.

Posted on November 22, 2024

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Everything We Know About the November 2024 Core Algorithm Update So Far (Dojo #40)

Everything We Know About the November 2024 Core Algorithm Update So Far (Dojo #40)

“” In This Episode… In this week’s episode of The Dojo, Tim Cameron-Kitchen, Jess Percival, and Dale Davies dive into the secrets of virality, what’s happening with Google’s November 2024 core algorithm update, and how to make the most of…

Posted on November 13, 2024

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ChatGPT Search is using BING?! – Everything We Know So Far… (Dojo #39)

ChatGPT Search is using BING?! – Everything We Know So Far… (Dojo #39)

“” In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week the spotlight is on: The Impact of ChatGPT Search on Marketers The Viral Power of Crumbl Cookies The discussion begins with OpenAI’s…

Posted on November 7, 2024

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Google’s AI Overviews to Reach 1 Billion Users by Year-End (Dojo #38)

Google’s AI Overviews to Reach 1 Billion Users by Year-End (Dojo #38)

Tim, Dale and Jess discuss a big week for AI, IKEA’s new face of gaming and why we might want to stop calling it SEO.

Posted on November 1, 2024

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AI Overviews Hit 70%+ Coverage – What’s Your Strategy? (Dojo #37)

AI Overviews Hit 70%+ Coverage – What’s Your Strategy? (Dojo #37)

“” In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: Legal topics have the most AI Overviews – and you’re next Google’s AI Overviews fail to answer 43% of…

Posted on October 25, 2024

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FINALLY… ChatGPT content that RANKS (ChatGPT with Canvas) (#335)

FINALLY… ChatGPT content that RANKS (ChatGPT with Canvas) (#335)

“” In This Episode… ChatGPT snuck out a new content creation feature last week that barely anybody in the marketing world seems to have noticed. But we think it gives marketers that use it a HUGE advantage. In fact, our…

Posted on October 18, 2024

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Are You Ready for Generative Engine Optimisation (GEO)?

Are You Ready for Generative Engine Optimisation (GEO)?

  “” In this episode of The Dojo, the team at Exposure Ninja dives into some of the most important digital marketing topics on the horizon — from the drama surrounding WordPress to the rise of Generative Engine Optimisation (GEO)….

Posted on October 17, 2024

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ChatGPT-4o with Canvas Will Change Content Writing Forever (Dojo #35)

ChatGPT-4o with Canvas Will Change Content Writing Forever (Dojo #35)

We talk about ChatGPT’s new update for content writers, cheap conversation starters and how position one is position none

Posted on October 11, 2024

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