In This Episode… Are you speaking your customer’s language? We completely get it – you have a fantastic product and an expanse of knowledge and you want to share that with the world. But could it be turning your potential…
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In This Episode… Branding is high on every business owner’s and marketer’s priority list. You want people to think positively about your brand. But, achieving it isn’t straightforward. First, it’s really, really hard to track. And, it’s getting harder to…
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In This Episode… Did you know that in 2021, in the US, more people downloaded the SHEIN app than the Amazon app. And with revenue last year reportedly topping $16 billion and a valuation of a hundred billion dollars, SHEIN…
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In This Episode… It’s clear that economic conditions around the world are challenging. Cost of living crisis, inflation, interest rates going up…but the question for us marketers is: what happens to digital marketing in a recession? Today we’re going to…
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In This Episode… Whether you’re B2B or B2C, the fastest-growing companies in your market will have a really clear idea of who they’re selling to and how to position what they sell to resonate with that target customer. This is…
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Today we take a look at Red Bull’s business and marketing strategy, and how you can replicate it (without their huge budget!)
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In This Episode… If we showed you a business and told you that the founders had to sell politically themed boxes of cereal in the street to pay off their credit card debt…you probably wouldn’t have expected that business to…
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In This Episode… Today we take a deep-dive into Patagonia’s Digital Marketing Strategy. Outdoor clothing brand Patagonia puts its values and ethics front and centre in its digital marketing, but leaving plenty of growth on the table by not covering…
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In This Episode… High-end fitness brand lululemon has been described as developing a “cult-like” following over the years. But how did it achieve such a massive fanbase? Today we will take a deep dive into lululemon’s marketing strategy by looking…
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