Updated on 25 Jul 2022
#248: SHEIN’s $16B Digital Marketing Game Plan
Written by
Dale Davies
In This Episode…
Did you know that in 2021, in the US, more people downloaded the SHEIN app than the Amazon app.
And with revenue last year reportedly topping $16 billion and a valuation of a hundred billion dollars, SHEIN are making waves in the fashion industry.
They’re also releasing 10,000 new products per day.
That’s not a typo. 10,000. PER DAY.
They’re doing digital marketing on a MASSIVE scale, and today, we’re going to take a look at exactly how they’re able to do all this.
Timestamps
00:00 — Intro
01:01 — Email Capture Strategy
03:27 — Social Proof
05:05 — Product Pages
07:42 — Loyalty Program
09:32 — Social Media Ads
12:09 — Social Media
