#240: How to Market like Red Bull (WITHOUT the budget)

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In This Episode…

Whatever you think of the Red Bull drink, you’ve got to admit the business is pretty interesting.

Have you ever wondered why a drinks brand would own:

  • A record label
  • Two formula one teams
  • Four professional football teams

…and more!?

Not only that, they run a travel agency yet they outsource the manufacturing of their drink.

So what’s the strategy here? And how can it benefit your business?

That’s what today’s video and podcast aim to explain,

Timestamps

00:00 — Intro
01:27 — Brand Ambassadors
02:49 — Sports Teams and Events
05:15 — Added Value
06:45 — Key Lessons

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