The 22 Best Marketing Blogs Every Marketer Must Read

Featured image for the 22 best marketing blogs every marketer should read

There are 100’s of marketing blogs out there – so how can you find the ones that are most useful?

This blog brings together 22 of the top marketing blogs in the industry, covering everything from SEO to social media to entrepreneurship.

1. Digital Marketing Institute

Screenshot of the Digital Marketing Institute blog

Screenshot of the Digital Marketing Institute blog

Despite the name, the Digital Marketing Institute has a very accessible marketing blog aimed at marketers at every stage of their career. Their blogs are illustrated with examples, images and graphics.
They also share articles aimed at more advanced marketers, such as “What Jobs Can Digital Marketers Have In The Metaverse?” and “An In-Depth Look at Marketing on TikTok.

It’s the type of blog that can support you throughout your digital marketing career, keeping up to date on current events and advising you on how to make advancements in your digital marketing career.

Screenshot of an article on the Digital Marketing Institute Blog

Screenshot of an article on the Digital Marketing Institute Blog

2. Smart Insights Blog

Screenshot of the Smart Insights Blog

Screenshot of the Smart Insights Blog

The Smart Insights blog is full of training guides to help you get the most out of your marketing. If you’re not sure where to get started on their blog, they have pages dedicated to their most popular and trending content.

They also include links to their free and paid templates and guides throughout their blog, helping you learn even more about certain marketing topics.

Screenshot of Smart Insight's guides and templates

Screenshot of Smart Insight’s guides and templates

3. Semrush Blog

Screenshot of the Semrush blog

Screenshot of the Semrush blog

The Semrush blog is colourful, clever, and full to the brim of great infographics and data to help you make informed marketing decisions.

Semrush is well known for its infographics and you can see exactly why. They’re clean, easy to use and just look really nice.

Top 2021 Trending Topics

Infographic from a Semrush blog

According to their very own platform, (which you can use for free for thirty days by using our friend’s link, thankyouninjas.com*) the Semrush blog is getting around 725k visitors a month, which is pretty impressive!

4. Exposure Ninja’s Digital Marketing Blog

Screenshot of the Exposure Ninja digital marketing blog

Screenshot of the Exposure Ninja digital marketing blog

At Exposure Ninja, we are especially proud of our blog content. Our goal is to write blogs and guides that any marketer can get value from, whether they’re just starting or they’ve been in the industry for a while.
We strive to make every single one of our marketing blogs actionable – we want you to leave them having learnt something new, or thinking about something you already knew differently, whether that’s how you can improve on your sales funnel, new ways to build backlinks or how to get to the top of Google.

Basically, we love a good blog.

We’ve even made videos about how to make great blogs.

5. The HubSpot Marketing Blog

Screenshot of the Hubspot Blog

Screenshot of the HubSpot Marketing Blog

One of the most popular marketing blogs in the world, estimated to get 19 million visitors a month, the HubSpot blog is a powerhouse in the marketing world.

Many of their articles include downloadable checklists or templates which are very useful for their readers, no matter what level their marketing skills are at.

HubSpot also regularly publishes reports on marketing trends, studies on best posting times on social media and information about how to get into a marketing job.

The HubSpot Blog’s 2022 Content & Media Strategy Report [Data] is a great example of how they break data down into accessible paragraphs and illustrate their findings with colourful graphs.

Example of a HubSpot Graph

Example of a HubSpot Graph

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6. Backlinko Blog

Screenshot of the Backlinko blog

Screenshot of the Backlinko Blog

Backlinko, run by Brian Dean, is an SEO focused marketing blog that’s estimated to be getting around 1.3k monthly visitors. Brian’s blog has a very sleek and engaging style, with custom graphics, clearly designed chapters and a very simple and clean look.

7. Copyblogger

Screenshot of the Copyblogger Blog

Screenshot of the Copyblogger blog

Copyblogger is a wonderful resource for anyone who writes copy – whether that’s blogging, on-page content or social media posts.

All the content on Copyblogger is relatable and explained in a personal way like you’re having a chat with the author of each blog.

If you want writing tips, or just to be inspired, Copyblogger is the place to go.

Screenshot of a Copyblogger blog

Screenshot of a Copyblogger blog

8. ContentCal Blog

Screenshot of the content cal blog

Screenshot of the Content Cal blog

The ContentCal blog is a great place to learn about social media trends, popular social media strategies and how to tackle new social media platforms. They also share general marketing tips and interviews with large companies, like Deliveroo and Innocent.

Screenshot of a content cal blog

Example of a graphic from a Content Cal blog

This great range of content is estimated to net them over 40k visits a month, which is no surprise thanks to the high-quality blogs they put out.

9. Search Engine Journal

Screenshot of Search Engine Journal

Screenshot of Search Engine Journal

The Search Engine Journal is an online publication that started its life dedicated to all things search, but now has sections focusing on content, PPC and social media.

All their content is illustrated with informative graphics and screenshots to help make their content easier to digest – SEO especially can be a complicated topic, so using graphics to explain it further can be very useful to their audience.

Screenshot of a graphic from a Search Engine Journal blog

Screenshot of a graphic from a Search Engine Journal article

How useful is their content? They are estimated to have over 1 million visitors a month, so the proof is in the numbers.

10. Social Media Examiner

Screenshot of the Social Media Examiner blog

Screenshot of the Social Media Examiner blog

Social Media Examiner is a site dedicated to all things social media. They share content ideas, social media strategies, current trends and insights into industries that are thriving on social media.

They’re fast to jump on current trends and share them with their audience, so you can start implementing their strategies right away.

Screenshot of a Social Media Examiner blog

Screenshot of a Social Media Examiner blog

11. Seth’s Blog

Screenshot of Seth's blog

Screenshot of Seth’s blog

Seth Godin is a big, if not the biggest name in the marketing industry. He’s shared a daily blog for over a decade. That’s some real dedication right there.

Seth’s blog is more focused on daily inspiration rather than specific marketing tips, but everything he writes comes from a marketing mindset.

It’s a great place to go for a daily mood boost and dose of inspiration.

12. Search Engine Land

Screenshot of Search Engine Land

Screenshot of Search Engine Land

Search Engine Land is an online publication covering SEO and PPC tips, tricks and news. Estimated to be getting over 1 million visitors per month, they have situated themselves as the place to go for search engine news and updates.

If you want to understand why your ranking has dropped, or make the most of your Google Ad spend, Search Engine Land is the blog for you.

13. Blogging Wizard

Screenshot of the Blogging Wizard blog

Screenshot of the Blogging Wizard blog

Blogging Wizard is a blog about, well, blogging.

Their blog is the go-to for anyone who wants to start a blog or wants to improve their blog.
They have articles about getting started with blogging, monetisation, different blogging platforms and more.

Signing up to their mailing list also gives you access to a bunch of mailing-list exclusive content which will help you grow your blog further.

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14. Ahrefs Blog

Screenshot of the Ahrefs blog

Screenshot of the Ahrefs blog

With a nice design and cute graphics, Ahrefs share a wide variety of marketing guides on their blog. There’s certainly a sway more towards SEO, which makes sense considering Ahrefs is an SEO tool.

They split their guides up into easy to read chapters, with fantastic graphics and unique blog design. If you’re just getting started with SEO, the Ahrefs blog is a great place to start.

Screenshot of an Ahrefs blog

Screenshot of an Ahrefs blog

15. Moz Blog

Screenshot of the Moz blog

Screenshot of the Moz blog

Another marketing blog with a lean towards SEO is the Moz blog. Getting an estimated 100k visitors a month, the Moz blog features writers from across the marketing space, sharing insights with their audience.

They also include Q&As with Moz staff on their experiences working in the industry.

16. Neil Patel’s Digital Marketing Blog

Screenshot of Neil Patel's Digital Marketing Blog

Screenshot of Neil Patel’s Digital Marketing Blog

A famous face in the digital marketing world, Neil Patel’s marketing blog is just as famous. Getting nearly 2 million visitors a month, Neil Patel’s articles are packed with great tips, packaged up in a personal way.

You can expect to learn lots about SEO, the marketing funnel, content marketing, social media and more. Neil also includes plenty of videos on his blog, which share marketing tips in a short and snappy way.

It’s important to note that the Ubersuggest tool is always visible in the header of the blog, meaning that users can, at any time, access the tool if they are inspired to do so, helping Neil gather more leads.

Screenshot of Neil Patel's Digital Marketing Blog

Screenshot of the header section on Neil Patel’s Digital Marketing Blog

17. Shopify Blog

Screenshot of the Shopify blog

Screenshot of the Shopify blog

With an estimated 2 million monthly visitors, the Shopify blog caters to marketers, entrepreneurs and those who want to start their own online business.

They share great marketing and business tips, as well as having articles dedicated to taking care of your mental health while running a business. Their Founder Stories section also gives successful entrepreneurs the chance to share their stories with others.

Screenshot of the Founder Stories section on the Shopify blog

Screenshot of the Founder Stories section on the Shopify blog

18. SE Ranking Blog

Screenshot of the SE Ranking blog

Screenshot of the SE Ranking blog

The SE Ranking blog shares articles with a focus on SEO. They aren’t afraid to cover smaller but important topics like why your website needs a favicon or region-specific SEO tips

All their blogs are well illustrated with examples, meaning that no matter your SEO level, you’ll be able to understand their guides.

SE Ranking regional SEO tips

SE Ranking regional SEO tips

19. Yoast Blog

Screenshot of the Yoast blog

Screenshot of the Yoast blog

Another blog with an SEO focus, the Yoast blog includes in-depth SEO guides, beginner guides to SEO and general SEO tips.

Their “SEO for everyone” tagline comes through in these blogs, with a huge focus on making accessible content for all skill levels.

Screenshot of a Yoast blog

Screenshot of a Yoast guide

20. Marketo

Screenshot of the Adobe Marketo blog

Screenshot of the Adobe Marketo blog

Marketo is Adobe’s marketing blog, which has a design spin as well as content focusing on the workplace and work culture. The breadth of their content is huge, from how to make the most of a trade show to AI website building. If it’s related to marketing, you’ll find a blog about it here.

Screenshot of a Marketo blog

Screenshot of a Marketo blog

 

21. G-Squared Interactive Blog

Screenshot of the GSQI blog

Screenshot of the GSQI blog

The G-Squared Interactive blog, run by Glenn Gabe, is great at covering the topic of technical SEO in a way that anyone can understand while still providing advanced insights for more experienced SEO professionals.

If you want to broaden your SEO experience and dive into more complex topics then GSQi is the place to go, as well as Glenn Gabe’s Twitter for daily insights.

22. Unbounce Conversion Intelligence Blog

Screenshot of the Unbounce blog

Screenshot of the Unbounce blog

The Unbounce Insights blog has a fresh design and a fresh colour scheme. Each blog is well illustrated to help you understand their marketing tips further. They’re not afraid to use gifs throughout their content to keep you engaged.

Their content focuses on conversion rate optimisation as well as marketing fundamentals, so there’s something here for everyone.

Screenshot of an Unbounce blog

Screenshot of an Unbounce blog

If you’re not sure which of these blogs is best for you – don’t panic. Read a couple of blogs on each of the blogs that interest you and see which ones “speak” to you.

Do you like a straightforward factual approach, or a more conversational approach? Do you like to watch video content alongside learning from a blog?

Depending on what you prefer, you’ll enjoy some of these marketing blogs more than others. It’s all about finding the best marketing blog for you.

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About the Author
Jess Percival
Jess is a Digital Marketer here at Exposure Ninja. She splits her time between social, video and blogging with some live streaming and gaming on...

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