Named SEO Agency & Integrated Search Agency of the Year 2026

Organic Growth Positions Accelex for Acquisition

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112%

Of lead target within 9 months

17%

Organic traffic growth YoY

65%

Increase in key solution page sessions

From Niche Player to Organic Growth Engine

The Challenge

Accelex had ambitious revenue goals but lacked internal Search Engine Optimisation (SEO) and content marketing expertise to support sustained organic growth. Their product occupied a niche market where visibility and clarity were crucial for reaching the right decision‑makers. With only eight Marketing Qualified Leads (MQLs) per month and no clear lead-to-sale conversion data, their ability to scale was limited.

What they needed was a search marketing partner with the strategic focus and technical expertise to prioritise high-impact opportunities for measurable results.

The Business

Accelex is a fintech company that enables alternative investors and asset servicers to make sense of unstructured data, a significant problem in the industry. Using artificial intelligence (AI) and machine learning, they provide more in-depth investment insights and expedite reporting.

Accelex was acquired by Carta in October 2025 and now powers its LP Portfolio Analytics offering.

The Goal

The goal was to increase revenue by 77% within the first year by boosting high-quality organic traffic and lead volume through SEO and content marketing.

Optimised Website for Conversions

We began by identifying and removing friction in the user journey to ensure the site could convert more of its existing traffic into leads. Technical audits and Conversion Rate Optimisation (CRO) improvements focused on site speed, page clarity, and better placement of calls to action (CTAs). This gave us a strong foundation to scale traffic confidently, knowing the site could capitalise on it.

High-Impact SEO and Content Strategy

We focused only on the highest-ROI SEO strategy, targeting low-competition, high-intent keyword opportunities relevant to financial decision-makers. We created and optimised key solution pages and supporting blog content designed to answer search intent while showcasing product value. The aim was to boost visibility, attract qualified traffic, and position Accelex as a trusted authority in a competitive niche.

Scalable Content Framework

To sustain momentum, we built a consistent publishing plan that balanced informational content with commercially focused topics. Each piece was mapped to priority keywords and designed to support internal linking and topical relevance. This content strategy allowed the campaign to scale over time while reinforcing site authority and driving compounding gains in organic visibility.

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Result

Accelex was acquired by Carta in October 2025, with strong organic performance playing a key role in making the company more attractive to buyers. Our SEO and content strategy helped sharpen positioning, improve visibility, and consistently generate high-value leads. This created the marketing momentum that contributed to their successful exit.

112% by month 9

By month nine, we had already delivered 112% of the client’s annual lead target. These leads came from a combination of targeted blog content, high-performing landing pages, and improved conversion elements. Quality improved alongside volume, supporting business growth without wasted effort.

Organic traffic increased by 17% year-on-year (YoY)

Driven by technical SEO improvements, on-page optimisation, and consistent content production, one key solution page saw a 65% rise in sessions and 73% increase in active users after optimisation. These gains contributed to a year-on-year increase in organic traffic of 17% and demonstrate the compounding impact of steady, strategic SEO in a highly competitive niche.

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