The Reason Your PPC Isn’t Working | ft. Rebecca Pilkington (The Dojo #15)

In This Episode…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we’re joined by Rebecca Pilkington, and we talk about:

• Vegan Brand Makes an AI Email Error
• YouTube Trials Pause Ads
• AI Search Updates (SGE and Meta)

Timestamps

02:57 – Story 1 – Vegan Brand Makes an AI Email Error

17:13 – Story 2 – YouTube Trials Pause Ads

26:00 – Story 3 – AI Search Updates (SGE and Meta)

47:00 – The Tasks

What to WATCH Next

What to LISTEN to Next

• Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite
• The Risks of Relying on AI Content I ft. Andy Tuxford
• The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe

What to READ Next

• Link Building for B2B Businesses
• How to Use Performance Max like a NINJA
• What is Google Gemini? What Marketers Need to Know