#248: SHEIN’s $16B Digital Marketing Game Plan

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In This Episode…

Did you know that in 2021, in the US, more people downloaded the SHEIN app than the Amazon app

And with revenue last year reportedly topping $16 billion and a valuation of a hundred billion dollars, SHEIN are making waves in the fashion industry.

They’re also releasing 10,000 new products per day.

That’s not a typo. 10,000. PER DAY.

They’re doing digital marketing on a MASSIVE scale, and today, we’re going to take a look at exactly how they’re able to do all this.

Timestamps

00:00 — Intro
01:01 — Email Capture Strategy
03:27 — Social Proof
05:05 — Product Pages
07:42 — Loyalty Program
09:32 — Social Media Ads
12:09 — Social Media

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