#221: 6 Copywriting Tips Every Marketer Should Know

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We’ve been there.

If you have to stifle a yawn while reading your website copy, you really need to improve it.


If it’s not entertaining to your reader, it’s not going to make them convert.

Your website copy is your online salesperson – don’t treat it like a means to an end.

From great headlines, to scarcity tactics, to meaningful specifics, this video covers a variety of ways you can spice up your website copy.


00:00 — Intro
01:56 — Meaningful Specifics
06:40 — Answer Objections
08:15 — Testimonials and Reviews
11:46 — Read Your Copy Out Loud
13:22 — Use Scarcity
17:32 — Write Entertaining Copy

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