#175: How To Write Compelling Website Copy That Sells

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In This Episode…

Want to learn how to write copy for your website which converts more of your traffic?

Well, in today’s podcast Tim takes you through the copywriting process we use for all of our client’s websites. The same process which increases our client’s conversions by multiples of ten.

You don’t have to be an incredible writer for it to work either. That’s why we have a proven process in place. We need every page to be written to the best possible level, no matter who’s writing it. So, what’s better than a tested framework and checklist to achieve that?

There are four steps in the process. If each one is followed, the potential for success increases.

The framework includes:

  • How to set yourself up for a win, every time
  • How to do great research
  • How to figure out what people want to read
  • Why the most simple language works best
  • Which elements the successful pages need to have

And as a bonus, Tim will take you through the six-point checklist you need to follow to make sure you’re new or revised website copy is the best it can be.
To learn how to write compelling website copy, watch or listen to the episode above.


00:00 — What’s in this video
01:44 — Step 1 of our copywriting process
03:21 — Step 2
05:57 — Step 3
09:19 — Step 4
10:41 — How to start writing
11:30 — What every page needs
17:23 — BONUS Checklist

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