Podcast #113: Everything You Wanted To Ask About E-A-T and SEO

Subscribe via
Apple Podcasts
Spotify Logo
YouTube Logo
Amazon Music Logo

Listen on iTunes, Stitcher, Spotify or Libsyn

Google’s recent changes around the Medic and Birthday updates are all focused on E-A-T, which stands for Expertise, Authority and Trust. In short, E-A-T are guidelines that help measure and assess businesses’ legitimacy in their field, and grant them visibility accordingly. E-A-T is a total shift in how Google recognises and rewards websites’ authority, so it’s really important when working on your website’s SEO that you understand exactly what E-A-T means for you.

On this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim chats with Dale Davies, Exposure Ninja’s very own Digital Strategy Manager. Dale’s got all the E-A-T on E-A-T, and we want to make sure you do, too!

We know that Google’s Search Quality Guidelines and understanding the algorithm as a whole are daunting tasks. But optimising your website for them need not be, and there are actions you can take right now to make sure you stay on top of your game and remain an authority figure in your field in the eye of Google. On the other hand, a lack of E-A-T could mean a drastic decline in trust, resulting in huge traffic and revenue drops. Don’t let this happen!

For the full E-A-T checklist to apply to your own website, tune in now and don’t forget to read Dale’s comprehensive guide, What is E-A-T?

You can always contact us via Facebook or Twitter @ExposureNinja and if you enjoy the show, don’t forget to leave us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from!

What’s next?

Need help demonstrating E-A-T on your website? Request a FREE website and marketing review now and one of our expert Marketing Consultants will analyse your website, digital marketing efforts and competitors, and deliver you a 20-minute video with a bespoke plan to follow to reach your sales goals. The service is completely free and comes with no obligation to work with us afterwards.

Free Marketing Review

Get a free review of your website and marketing, completely for free, by clicking this link: Get My Review.

Our expert marketing consultants will review your website and record a 15-minute video explaining the marketing strategy they’d use to increase your traffic website’s traffic, leads, and sales.

Like the Episode? Leave us a Review!

Step 1: Open your iTunes program. Navigate to the iTunes store and select “Podcasts”

Step 1 of how to review the Exposure Ninja podcast

Step 2: Search for “Exposure Ninja” in the search bar. Click the cover for the “Digital Marketing Podcast with Tim Cameron-Kitchen” and visit the podcast page.

Step 2 of how to review the Exposure Ninja podcast

Step 3: Click on the “Ratings and Review” button. Then click the “Write a Review” button.

Step 3 of how to review the Exposure Ninja podcast

Step 4: If you’re not logged in already, log in, then click the star rating, write your review and click “Submit”.

Step 4 of how to review the Exposure Ninja podcast

Step 5: That’s it! You’re done, and we’re eternally grateful.

Not Getting Enough Traffic?

Not Converting Enough Leads?

Get a free review of your marketing and website from our team of digital marketing experts, worth £197.

Oh, did we say it was FREE?

Menu