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Search Engine Optimisation

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Google Gemini – The Biggest SEO Disruption in 25 Years (Extra #29)

Google Gemini – The Biggest SEO Disruption in 25 Years (Extra #29)

In This Episode…  In this podcast, Exposure Ninja founder, Tim Cameron-Kitchen, and Jess Percival discuss Google’s upcoming large language model, Google Gemini. Tim explains how the AI-powered tool will greatly enhance Google’s search results, potentially surpassing the capabilities of GPT4. …

Posted on September 20, 2023

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Google Dropped ANOTHER Big Algorithm Update (Extra #026)

Google Dropped ANOTHER Big Algorithm Update (Extra #026)

In This Episode… In this episode, Tim and Jess talk about Google’s latest Broad Core update, plus all of the latest (most interesting) marketing news. You May Also Enjoy… How to Do Black Friday Marketing Like a Ninja How To…

Posted on August 30, 2023

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615% Organic Traffic Increase With SEO and Content (#288)

615% Organic Traffic Increase With SEO and Content (#288)

In This Episode… SEO takes time. We know this. You know this. But, we get it, it sometimes can feel like a real slog. So here’s some SEO and content inspiration for you, to show you that it’s all worthwhile,…

Posted on August 7, 2023

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Google’s SECRET SEO Guide (and How to Use It) (#287)

Google’s SECRET SEO Guide (and How to Use It) (#287)

In This Episode… Did you know there’s a 176-page document from Google explaining everything they look for in a quality website? 176 pages. And it all comes down to four things – Experience, Expertise, Authority and Trust. I’m pretty sure…

Posted on July 31, 2023

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Why Digital PR is the FUTURE of Search (#284)

Why Digital PR is the FUTURE of Search (#284)

The rise of AI search is set to revolutionise the world of SEO. As a marketer, it’s essential you understand the implications of this shift — and get prepared. While AI-generated search might seem like a big challenge, there are…

Posted on June 26, 2023

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Google’s AI Search is HERE. Here’s How It Works (EXTRA #013)

Google’s AI Search is HERE. Here’s How It Works (EXTRA #013)

In this episode… Tim and Jess examine Google’s Search Generative Experience, Google’s new AI-infused search results. They talk about the future of Google’s updated search results, how they work, what businesses will have to do to stay relevant and featured…

Posted on May 31, 2023

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What Google’s NEW Search Engine Means for Businesses [EXTRA 011]

What Google’s NEW Search Engine Means for Businesses [EXTRA 011]

In This Episode… Tim and Jess are back once again for another Podcast Extra. This week, they’re talking about: Upcoming AI changes to Google Search How Meta is integrating AI with their ads platform How ChatGPT works when it can…

Posted on May 17, 2023

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Why AO’s Ranking TANKED (and Yours Could Too) (#279)

Why AO’s Ranking TANKED (and Yours Could Too) (#279)

In This Episode… Today, we’re diving into the story of AO, once an e-commerce powerhouse known for its amazing user experience (UX) and top Google rankings. Unfortunately, they’ve hit a bump in the road, experiencing a drop in revenue and…

Posted on May 15, 2023

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AI Search is About to STEAL 40% of Your TRAFFIC (#276)

AI Search is About to STEAL 40% of Your TRAFFIC (#276)

Google is implementing AI chatbots in its search results, a move that could change how we search for information and potentially impact website traffic. In the past, search engines like Google and Microsoft have relied on sending branded traffic to…

Posted on April 24, 2023

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