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Search Engine Optimisation

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Google’s WORST NIGHTMARE Just Happened

Google’s WORST NIGHTMARE Just Happened

Google has lost search users in the UK for the first time. Learn why this matters and how you need to adapt your marketing strategy in 2025.

Posted on December 9, 2024

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The Best SEO Strategies for 2025

The Best SEO Strategies for 2025

Learn why crafting an SEO strategy for 2025 requires mastering Generative Engine Optimisation (GEO) to stay ahead in AI-driven search and recommendation platforms.

Posted on December 2, 2024

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ChatGPT Search — The Ranking Factors We Know So Far (#339)

ChatGPT Search — The Ranking Factors We Know So Far (#339)

“” In This Episode… ChatGPT’s 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for. In fact, ChatGPT with Search is just one of a number of…

Posted on November 18, 2024

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ChatGPT Search is using BING?! – Everything We Know So Far… (Dojo #39)

ChatGPT Search is using BING?! – Everything We Know So Far… (Dojo #39)

“” In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week the spotlight is on: The Impact of ChatGPT Search on Marketers The Viral Power of Crumbl Cookies The discussion begins with OpenAI’s…

Posted on November 7, 2024

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The Best Local SEO Strategies for 2025 (#337)

The Best Local SEO Strategies for 2025 (#337)

“” In This Episode… Whether you’re a large multinational brand with tons of locations or you’re a single location business, the world of local SEO is evolving fast and you need to keep up. Not to brag, but the team…

Posted on November 6, 2024

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Why GEO is the New SEO (and How It Works) (#336)

Why GEO is the New SEO (and How It Works) (#336)

Wondering how to get recommended by Google’s AI Overviews or AI chatbots? We explain Generative Engine Optimisation.

Posted on October 27, 2024

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Are You Ready for Generative Engine Optimisation (GEO)?

Are You Ready for Generative Engine Optimisation (GEO)?

  “” In this episode of The Dojo, the team at Exposure Ninja dives into some of the most important digital marketing topics on the horizon — from the drama surrounding WordPress to the rise of Generative Engine Optimisation (GEO)….

Posted on October 17, 2024

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NEW Google Algorithm Update + AI Overviews Hits the UK (Dojo #30)

NEW Google Algorithm Update + AI Overviews Hits the UK (Dojo #30)

“” In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week Tim and Dale talk about: Google’s August 2024 Algorithm Core Update AI Overviews Hit the UK Marketing Lessons from Harris/Trump’s PPC X…

Posted on August 21, 2024

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What the Google Leak Means for SEO (#320)

What the Google Leak Means for SEO (#320)

“” In This Episode… 2500+ internal Google documents, giving some details about how search works were accidentally leaked online. This is the biggest Google leak I’ve ever seen. These documents give us marketers an incredible insight into Google’s ranking factors….

Posted on June 10, 2024

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