In This Episode… In this episode, Tim and Jess are joined by special guest, Nicola Tuxford, Exposure Ninja’s Head of PPC, to talk you through how to do powerful, high-ROI PPC in 2024. Key Takeaways The new Google feature, Performance…
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In This Episode… Google Ads has changed a lot since the start of 2023. Things that used to work aren’t working as well. New ad formats, like Performance Max, have appeared and you’re not getting the same results. But don’t…
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In This Episode… With more AI being used in search results, we expect that PPC will become an even more important tool in the marketer’s toolbox. But how can you compete when everyone can make ads using AI? In today’s…
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In this episode… Join Tim and Jess as they discuss the huge news about YouTube’s billion-dollar ads blunder, Twitter’s rate limit, Meta’s new Threads app and how people are using Bing Chat now the AI hype has slowed down. You…
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In This Episode… Tim looks into the success of our agency’s UK Paid Media Awards-winning campaign for The Tool Store Canada, a bricks-and-mortar store with an expanding digital presence. The target of the campaign was to double monthly sales using…
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In This Episode… What if we told you that you could see into your competitor’s souls, their every marketing want and desire? Well, you can’t, but you can analyse their PPC, which will show you how much they’re spending, what…
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Listen on iTunes, Spotify, or Stitcher. In This Episode Have you ever wondered why Facebook and Google pay their people so much and how they can afford to do so? A huge part of it is because hundreds of thousands…
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In This Episode Apple’s latest iPhone update, iOS 14.5, is stirring up debate (and panic!) about user privacy and its impact on paid ads. The new update introduces a controversial feature: App Tracking Transparency. The feature allows users to prohibit…
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In This Episode Put on your thinking cap because this one involves some maths. Join as Head Ninja Tim provides a quick overview of how to measure and improve your digital marketing ROI (return on investment) across all your digital…
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