The humble infographic has gone from strength to strength in the past few years. Follow our guide to see why your digital PR strategy should jump on the infographic train.
Any digital PR strategy worth its salt should include some form of visual media. One of the most effective ways of getting your company’s message across is by using infographics. These handy text-image hybrids are not only easy to read; they’re great for marketing, too. Here’s why you need to include them in your digital PR strategy — and how you can create your own killer infographics.
Why You Need Infographics: The Stats
Infographics are perfect for the social media generation. They’re not too text-heavy and they use visuals to condense complicated topics. The stats speak for themselves, so here are some of the reasons you should consider infographics.
- More views
On average, content featuring engaging images draws 94% more views than those without. Humans are very visual creatures, so we’re suckers for a pretty picture. Create an eye-catching infographic and you’ll be rolling in visitors in no time.
- More social media interaction
Infographics are liked and shared three times more than any other type of content, so using them in conjunction with blog posts is great for your digital strategy. On top of that, a study found that posts including an image or video produce an engagement rate 600% higher than text-based posts. Combining the two is a no-brainer for your digital PR strategy.
How To Create A Kick-Ass Infographic
Making a successful infographic is hard work, so if you’re not confident with design then it’s best to leave it to the professionals. If you do want to have a go at it yourself, take these points into account before you start designing.
- Use reliable sources
The foundation of a good infographic is a reliable set of sources. People don’t want to spread misinformation — it makes them (and you) look silly — so use data that people can trust. Scientific studies, white papers and governmental reports are great for providing reliable information.
- Create a story
Once you’ve got a solid, trustworthy list of sources, you need to think about creating a story. The best infographics are easy to read, so using a clear narrative structure is a good way to achieve that.Say your infographic is about the history of the frying pan. You could use a basic timeline structure, with key developments throughout the ages listed in chronological order. Who wouldn’t want to see that?!
- Be clear
Your infographics should be like the rest of your digital PR strategy: clear, concise and never confusing. Use a simple layout, bold fonts and a carefully selected colour palette. You want your infographic to flow, so don’t be too experimental with the colours. Consider using capital letters for titles and subtitles, just to make the layout crystal clear.
Hone Your Digital PR Strategy
So you’ve whipped up an awesome infographic, but now what? Well, it’s time to optimise it for search engines so it’ll bring in as many visitors as possible.
- Put it in a blog post
An infographic feels most at home when surrounded by a warm, cosy blanket of keywords. Write a 600-1200 word blog post to go with it and Google’s rankings will reward you for it. A longer blog post is always better, because then it seems like you know your stuff — which you do, of course! Be sure to link to other, reliable pages, as well as your own.
- Submit to infographic directories
Not only will this improve the likelihood of people finding your infographic, but it will also build backlinks to your website. Create keyword-rich tags and descriptions, and it’ll bring the punters in. Infographic directories are often explored by webmasters looking for fresh content, so you might find that your infographic gets shared by influential websites as a result.
- Blogger outreach
Bloggers are a digital marketing agency’s best friend — and with good reason. Their followers are loyal and trusting, so most of what they post is received warmly. Reach out to relevant bloggers with your swanky new infographic and see if they’re interested in posting it. This will help to build backlinks as well as drive traffic to your site.
So there it is: your go-to guide for giving your digital PR strategy a shot in the arm. Infographics should be just one part of your marketing output, so be sure to include videos, photographs and lots of other killer visuals. Text is great for boosting your search engine rankings, but try not to neglect the real-life humans that use the internet.