326% More Conversions for Renewable Energy Installer
increase in conversions
uplift in AI Overviews visibility
Digital PR-driven increase in Domain Authority
The Challenge
Elite Renewables had a strong reputation offline, but their online visibility did not match the quality of their work. Even after a website redesign, they were competing against larger renewable brands that dominated search results. They needed to be found more often by homeowners and businesses actively searching for renewable energy solutions.
The issue wasn’t just traffic. They needed stronger search rankings, better authority, and more visibility in AI Search. Without this, organic growth would remain limited.
The Business
Elite Renewables is one of the UK’s most respected installers of renewable energy systems specialising in high-efficiency heat pumps, solar panels, batteries, and EV chargers. They aim to help homeowners and businesses lower energy bills, reduce carbon footprints, and gain long-term energy independence.
The Goal
Increase visibility in organic and AI Search to generate consistent, high-intent website enquiries.
The Strategy
Step 1: Build a Website Designed to Convert
We improved the website and branding to better support search growth and lead generation. Service pages were clarified and expanded, journeys were separated for homeowners and businesses, and key conversion points were made more visible. The aim was to ensure that increased traffic from search would turn into real enquiries.
Step 2: Expand Visibility Across Search and AI
Our Search Engine Optimisation (SEO) strategy focused on helping Elite Renewables appear more often for high-intent searches related to heat pumps, solar panels, battery storage, and commercial renewables. We improved technical SEO performance, strengthened page structure, and created clearer content aligned with what customers are actively searching for.
We also applied AI Search Optimisation best practices to increase visibility in AI-driven search results, ensuring Elite Renewables could be discovered beyond traditional search.
Step 3: Build Authority Through Digital PR
To compete with larger renewable brands, Elite Renewables needed stronger credibility signals. We launched an ongoing digital PR programme, placing expert commentary in national publications and earning high-quality editorial backlinks. This increased trust, improved rankings, and positioned Elite Renewables as a recognised expert in renewable energy.
The Results
Result 1:
Organic sessions increased from 1,731 to 7,934, while conversions rose from 84 to 358, a 326% uplift. This was not just a traffic spike, but a clear improvement in attracting high-intent users actively searching for renewable energy solutions. The growth reflects stronger visibility for the right keywords and a website better designed to convert qualified visitors into enquiries.
Result 2:
AI Overviews link presence increased from 67 to 260 between August 2025 and January 2026, a 288% uplift. Elite Renewables began appearing more frequently in AI-generated search results across renewable energy topics. ChatGPT traffic also grew from 2 sessions to 101, with conversions now being recorded from AI-driven traffic.
Result 3:
Domain Authority increased from 13 to 28 during the campaign, representing a 115% uplift. In January alone, 14 expert comment backlinks were secured, including placements across major publications such as Mirror, Ideal Home, Go Banking Rates, and Homes & Gardens. These placements strengthened backlink quality, improved brand trust signals, and supported ranking growth.
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