600+ Leads for B2B Energy Consultants

The Business

Renew & Sustain is a B2B energy consultant focused on reducing energy costs for businesses and improving efficiency. They have helped 1000s of businesses across the UK lower their costs through procurement, monitoring and reclaiming overpaid charges.

The Goal

We initially set a target of 60 leads per month between October 2023 and September 2024, aiming for 720 leads in the first year. As the campaign evolved, we adjusted this to 600 leads to reflect changes in the client’s available resources.

In year two, the campaign entered a maintenance phase, with a modest goal of 24 organic leads. However, from March 2025 to February 2026, the focus has shifted back to growth, with a new target of 69 organic leads over 12 months.

Step 1: Website Rebuild and Brand Positioning

We started by rebuilding the website to bring it up to modern performance and UX standards. Key updates included a modernised homepage, clearer navigation via a clean mega menu, and more visible contact points, creating a stronger foundation for lead generation. We also updated the brand positioning and messaging to better resonate with decision-makers in the B2B energy space.

Step 2: Launch SEO, Content, and PPC Campaigns

We launched a multi-channel campaign combining Search Engine Optimisation (SEO), content marketing, and PPC to generate leads quickly while building long-term search visibility. Our work included optimising existing service pages, publishing blog content aligned to high-intent keywords, and launching Google Ads campaigns to drive immediate traffic and conversions. Each channel supported the others, ensuring fast results without sacrificing sustainable growth.

Step 3: Scale Organic Growth with Targeted Content

After an interim maintenance phase, we resumed growth by increasing blog output, launching new service pages, and designing an eBook lead magnet. Content was mapped to high-intent, commercial keywords and optimised for AI Overviews to capture more search visibility. We also refreshed older pages and added modular calls-to-action (CTAs) to turn growing traffic into qualified leads.

Result 1:

When Renew & Sustain joined us, their website was generating zero leads. In the first 12 months (October 2023 to September 2024), we delivered 619 qualified leads, exceeding the revised goal of 600 and achieving 103% of the target. This immediate impact was driven by the brand repositioning and website rebuild, followed by a multi-channel campaign that included PPC, SEO, and content improvements.

Result 2:

In year two (October 2024 to September 2025), we shifted to a low-maintenance phase with a modest goal of 24 organic leads and achieved 36, reaching 150% of the target. As the campaign re-scaled, we adjusted the timeline to March 2025 – February 2026 with a new goal of 69 leads. As of November 2025, we’ve already reached 75% of that target, with momentum building into the final months.

Result 3:

Between 2024 and 2025, organic traffic increased by 90%, and organic conversions rose 36% year-on-year (YoY). These gains came from SEO improvements and content output. With 171 keywords in Position 1, 94% of which appear in AI Overviews, the site is now seen as a trusted authority in the energy consultancy space.