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We’re thrilled to announce that we’ve just been recognised as the Most Innovative SEO and AI Search Specialists 2025 at the SME Midlands Enterprise Awards.
This award recognises businesses across the region that are pushing the boundaries of what’s possible in their industry — and doing so with measurable impact. The judging panel selected Exposure Ninja based on a combination of our nomination, supporting evidence, and independent research.
It’s a proud moment and a massive testament to the work our team is doing to lead the next evolution of search.
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Why This Award Matters
Search is changing fast. Google’s AI Overviews and AI Mode and generative AI platforms like ChatGPT and Perplexity are changing how people discover information, and how brands need to show up.
While many agencies are only now reacting, our team has been testing, refining, and rolling out AI Search Optimisation strategies since the earliest experimental phases of Search Generative Experience (SGE).
This award validates a vision we’ve been executing for over 18 months: to become the go-to agency for brands that want to future-proof their search visibility in an AI-driven world.
What SEO and AI Search Innovation Looks Like at Exposure Ninja
1. Industry-First Research on AI Search
In December 2023, we published one of the first comprehensive studies on SGE ranking factors — long before most marketers had even heard of AI Search Optimisation, also known as Generative Engine Optimisation (GEO). We broke down what content was being chosen, how citations worked, and what marketers could do to appear in these new formats.
This pioneering research propelled us to become known in the industry as “AI Search experts.” Our Future of Search blog became a living resource throughout 2024, regularly updated as Google transitioned from SGE into AI Overviews.
We’ve made it our mission to not just follow the future of search, but define it and teach it. We continue to share our thought leadership on everything related to AI Search across our YouTube channel, Digital Marketing Podcast, and Blog.
2. Real-World Client Results in AI Search
We don’t just theorise about AI Search — we test, refine, and apply our strategies in live client campaigns.
Our approach combines on-page Search Engine Optimisation (SEO) and off-page digital PR. We targeted publications we’d seen cited in AI results, optimised content structures and schema to match AI preferences, and tracked citations to see what worked. We combined what we knew into a step-by-step GEO Game Plan — a practical framework we use to get our clients mentioned in ChatGPT, Perplexity, and AI Overviews.
This hands-on work meant that our clients were ready to win when Google’s AI Mode officially launched in May 2025.
One standout example is ZUGU, a U.S.-based iPad case brand, ranked first in AI Mode for “best iPad Air case” thanks to a strategic PR campaign placing them in a high-authority feature on ZDNet and WIRED.
Another win is our client Golf Course Lawn Store, a U.S.-based eCommerce brand, which appeared in AI Mode for “kelp lawn fertiliser,” beating out Amazon and major retailers. This was the result of laser-focused on-page optimisation and authority-building PR — proof that the right AI-optimised SEO strategy still beats big budgets.
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3. Invited Speakers at Leading AI Search Events
Our CEO, Charlie Marchant, has been an invited speaker at events across the UK and Europe, sharing practical frameworks and insights on how to optimise for AI Search. From Semrush’s AI Search panel to the Web Performance Summit in Berlin to Moz’s highest-ever attended webinar on How to Appear in Generative AI Searches and Spotler’s AI SEO webinar, we’ve been helping business owners and marketers understand what’s coming next and how to stay ahead of it.
This thought leadership hasn’t just boosted our brand. It’s attracted strategic partnerships with platforms like Semrush and Profound (some of our favourite tools), who approached us after seeing our AI content and wanted to collaborate.
Want to Work With an Award-Winning SEO and AI Search Team?
While many agencies are still playing catch-up, we’re already helping businesses:
- Show up in AI Overviews consistently.
- Secure top citations in platforms like ChatGPT, Perplexity, and Google’s AI Mode.
- Outrank competitors (including household names) in both traditional and AI-driven results.
- Turn visibility into qualified leads, new customers, and scalable growth.
We do this with campaigns backed by a clear AI Search Optimisation strategy and real data.
Request a callback, and one of our strategists will walk you through what’s working in SEO and AI Search right now and how we can apply it to your business.
