eCommerce Sales Increase From £230k to £680k Monthly
monthly sales achieved
growth in website visitors
increase in organic traffic
The Challenge
The eCommerce business had already established itself in a competitive market and was generating healthy revenue through its online store. But growth had begun to plateau, and the business owner no longer had the time to manage marketing activity alongside day-to-day operations.
Industry advertising restrictions also limited opportunities to drive growth through paid channels. The business needed a scalable Search Engine Optimisation (SEO) and Content Marketing strategy that would increase visibility, attract more customers through search, and support long-term revenue growth.
The Business
Leading online retailer operating within the e-cigarette industry. With no physical stores, the business relies on its website to generate sales and acquire new customers.
The Goal
The goal was to improve visibility in Google, increase website traffic, and grow online sales. We also wanted to establish the brand as a trusted source of information within its industry while creating a sustainable channel for customer acquisition.
The Strategy
Step 1: Build Strong SEO Foundations
We started our SEO strategy with detailed keyword research to understand how customers searched for products online. Using these insights, we optimised metadata, on-page content, and internal linking to improve search visibility and make the website easier to navigate. We also addressed technical SEO improvements to support future growth.
Step 2: Create High-Value Content
To attract new visitors and support customers throughout the buying journey, we developed a content marketing strategy focused on industry news, educational articles, and detailed product comparison guides. This content helped the website rank for a wider range of search terms while building trust with potential customers.
Step 3: Grow Authority Through Digital PR
Alongside on-site improvements, we increased the website’s authority through targeted digital PR placements on relevant industry websites. By positioning the brand as a credible source of expertise, we secured valuable backlinks and strengthened its ability to compete for highly competitive search terms.
The Results
Result 1:
The campaign delivered significant commercial growth for the business over the course of our partnership. Monthly sales increased from £230,000 to £680,000, creating a reliable and scalable revenue stream through the website. This growth allowed the business to continue investing in marketing while strengthening its position within a competitive market.
Result 2:
As the website’s visibility improved, more potential customers discovered the brand online. Monthly website visitors increased by 110%, creating a larger audience of engaged users actively researching and purchasing products. The growth in traffic provided a strong foundation for continued year-over-year sales increases.
Result 3:
SEO became a major driver of customer acquisition for the business. Organic traffic increased by 76%, helping the website attract more qualified visitors from Google. By improving rankings for valuable commercial keywords, the business reduced its reliance on other acquisition channels and created sustainable long-term growth.
Want Results Like This?
Let’s Talk
There’s no time like the present. Send us your website for review, and we’ll identify the changes that will help scale your business.
