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In This Episode…
With Tim on holiday, Jess is joined by Dale Davies, Exposure Ninja’s Head of Marketing, for an end-of-year questions and answers session.
Key Takeaways
- AI will flip the SEO industry on its head in 2024
- AI should be used as a helpful tool, not for 100% of your marketing
- AI can be used for brainstorming, content creation, and gaining perspective
- AI chatbots can provide quick feedback and help in brainstorming new ideas, similar to marketing meetings
- Utilising AI chatbots can be especially beneficial for video ideation sessions and for generating new ideas
- Figma uses influencers to create organic, educational content
- Figma influencers are skilled creators, not just popular figures, creating content using Figma
- Importance of aligning search queries with search results
- Analysing search results can help in optimising on-site and off-site content to better match user expectations
- Consider targeting niche keywords and getting featured in local publications for better visibility
- Memorable marketing and impactful giveaways are essential for success in events
- Creating memorable moments and standing out by talking about a niche with conviction and storytelling
- Backlinks are still important for building authority and getting quality traffic.
- Quality backlinks are essential for getting in front of the right audience and generating traffic to your website
- Backlinks also play a crucial role in Google’s search generative experience and building authority for your brand
- 2024 marketing focus: personalised search, AI, and SGE
- Personalized marketing is crucial as people seek a personalized experience in their searches and expect more specific and relevant results
- AI and SGE will continue to shape the future of marketing, leading to more personalised consumer interactions and content delivery.
- The shift towards natural language search and voice search is changing the way people search
- Search habits are evolving towards more natural language and specific voice queries
- Marketers need to adapt by optimising websites for natural language search and considering the value their website provides over instant answers
What to WATCH Next
What to LISTEN to Next
- How to Rank in Google’s Search Generative Experience (SGE) (#301)
- Digital Marketing Predictions for 2024 (HUGE Change Coming) (Extra #039)
- Copy This OVERPOWERED PPC Strategy in 2024 (Extra #038)
- Copy This UNBEATABLE SEO Strategy in 2024 (Extra #037)
- Copy This POWERFUL Content Marketing Strategy in 2024 (Extra #36)
