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In This Episode…
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week, we’re joined by Andy Tuxford, Head of SEO at Exposure Ninja.
The Dojo podcast this week covers a range of marketing news, notably the introduction of the Digital Markets Act (DMA) by the EU due to come into effect on March 6, 2024.
The law primarily impacts large internet platforms, ordering them to play fair, treat users equally, and require explicit user consent to track data. This would make the trackers liable for processing non-GDPR compliant data and could potentially lose data if not compliant.
The Ninjas also discuss measures companies can take to prepare for a cookie-less future, such as creating lead magnets like eBooks to collect first-party data.
Lastly, they discuss the integration of Google Ads into Pinterest, opening possibilities for eCommerce marketers.]
Key Takeaways
- The Digital Markets Act (DMA) is new legislation by the EU that comes into effect on the 6th of March 2024 and affects businesses operating in the EU and UK.
- The legislation is intended to prevent dominant online platforms from tracking end users outside of their core platform service for the purpose of targeted advertising without explicit permission.
- This impact is indirect on most businesses but can prevent them from using platforms like Google, Amazon, Apple, Microsoft and others if their data is not GDPR compliant.
- Consent Management Platforms are a recommended way to manage this requirement, by scanning websites for cookies, providing a consent banner and adjusting data gathering based on consenting users.
- If businesses are not GDPR compliant, their data could be blocked on these platforms, and they could lose that account and the valuable data they provide.
What to WATCH Next
What to LISTEN to Next
- The Best B2B Marketing Strategies for 2024 (#298)
- How To Effectively Scale and Grow Your Marketing (Extra #040)
- How to Get to the Top of Google Again and Again (and AGAIN!) (#302)
- How To Prioritise Your Marketing (for Busy People) (#304)
- How to Stand Out in Your Market (Dojo #2)
