Updated on 20 Dec 2023

End of Year Digital Marketing Q&A (Extra #042)

Written by Dale Davies

In This Episode…

With Tim on holiday, Jess is joined by Dale Davies, Exposure Ninja’s Head of Marketing, for an end-of-year questions and answers session.

Key Takeaways

  • AI will flip the SEO industry on its head in 2024
  • AI should be used as a helpful tool, not for 100% of your marketing
  • AI can be used for brainstorming, content creation, and gaining perspective
  • AI chatbots can provide quick feedback and help in brainstorming new ideas, similar to marketing meetings
  • Utilising AI chatbots can be especially beneficial for video ideation sessions and for generating new ideas
  • Figma uses influencers to create organic, educational content
  • Figma influencers are skilled creators, not just popular figures, creating content using Figma
  • Importance of aligning search queries with search results
  • Analysing search results can help in optimising on-site and off-site content to better match user expectations
  • Consider targeting niche keywords and getting featured in local publications for better visibility
  • Memorable marketing and impactful giveaways are essential for success in events
  • Creating memorable moments and standing out by talking about a niche with conviction and storytelling
  • Backlinks are still important for building authority and getting quality traffic.
  • Quality backlinks are essential for getting in front of the right audience and generating traffic to your website
  • Backlinks also play a crucial role in Google’s search generative experience and building authority for your brand
  • 2024 marketing focus: personalised search, AI, and SGE
  • Personalized marketing is crucial as people seek a personalized experience in their searches and expect more specific and relevant results
  • AI and SGE will continue to shape the future of marketing, leading to more personalised consumer interactions and content delivery.
  • The shift towards natural language search and voice search is changing the way people search
  • Search habits are evolving towards more natural language and specific voice queries
  • Marketers need to adapt by optimising websites for natural language search and considering the value their website provides over instant answers

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