Updated on 15 Mar 2024

Create Content That Serves Your Target Customers | Dale Davies (Dojo #8)

Written by Dale Davies

In This Episode…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week, our stories include:

  • Google’s latest algorithm update (AI content getting annihilated?)
  • Lessons from Dove tackling Sephora’s “10 year olds” problem
  • Slow progress on women leaders (and the marketing optics)

Timestamps

00:00 Welcome to the Dojo

01:19 Story 1 – Lessons from Dove Tackling Sephora’s “10-Year-Olds” Problem

13:58 Story 2 – Google’s Latest Algorithm Update

30:18 Story 3 – Slow Progress on Women Leaders (And the Marketing Optics)

40:43 – The Tasks

44:00 – Quick-fire Questions

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