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In This Episode…
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week, we’re joined by Charlie Marchant, Exposure Ninja’s CEO.
Our first story is about the new partnership between Google and Reddit which could provide online community data to Google worth around $60m a year, suggesting marketers may want to spend more time on Reddit.
Our second story is about the personal branding and public relations of plant-based food brand, Deliciously Ella, showing how the CEO’s stories of overcoming personal struggles and health issues drove the brand to grow from a $700k loss in 2018 to a $25m revenue in 2022.
The final story analysed Stanley’s insulated cup trend cycle and how a well-timed marketing campaign – jumping on social media videos and trends – could have vast financial benefits, even if there is a backlash once the trend bubble bursts, as in Stanley’s case.
Timestamps
00:00 – Welcome to the Dojo
01:19 – Google and Reddit’s New Partnership
13:05 – Deliciously Ella’s Personal PR Mega Growth
31-18 – The Stanley Cup Trend Cycle
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