#249: Most Branding Doesn’t Work. Try This Instead.

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In This Episode…

Branding is high on every business owner’s and marketer’s priority list. You want people to think positively about your brand.

But, achieving it isn’t straightforward. First, it’s really, really hard to track. And, it’s getting harder to track (thanks Apple).

Lots of the “great” branding campaigns we see today are only called such because they win the big creative awards. Look at them a little closer and seeing the connection between the ad and the brand gets harder and harder to see.

Branding today isn’t working as well as it could. Arguably, it’s not working as well as it did when advertising greats, like David Ogilvy, literally wrote the book on it.

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