#242: How To Design the Perfect Buyer Persona

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In This Episode…

Whether you’re B2B or B2C, the fastest growing companies in your market will have a really clear idea of who they’re selling to and how to position what they sell to resonate with that target customer.

This is also one of the main reasons that some products and businesses go viral whilst only half of all startups actually survive their first five years in business.

But obviously we need to understand who our target customer is in the first place.

That’s where buyer personas come in.

Need to create a buyer persona, or refresh one that isn’t quite working? Today’s video and podcast are for you.


00:00 — Intro
01:16 — Demographics
03:13 — Motivations
05:26 — Fears & Rebellion
10:12 — Online Habits
11:03 — Quote Library
12:34 — Build your persona

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