#242: How To Design the Perfect Buyer Persona

Subscribe via
Apple Podcasts
Spotify Logo
YouTube Logo
Amazon Music Logo

In This Episode…

Whether you’re B2B or B2C, the fastest growing companies in your market will have a really clear idea of who they’re selling to and how to position what they sell to resonate with that target customer.

This is also one of the main reasons that some products and businesses go viral whilst only half of all startups actually survive their first five years in business.

But obviously we need to understand who our target customer is in the first place.

That’s where buyer personas come in.

Need to create a buyer persona, or refresh one that isn’t quite working? Today’s video and podcast are for you.

Timestamps

00:00 — Intro
01:16 — Demographics
03:13 — Motivations
05:26 — Fears & Rebellion
10:12 — Online Habits
11:03 — Quote Library
12:34 — Build your persona

Related Links

You May Also Enjoy…

Free Marketing Review

Get a free review of your website and marketing, completely for free, by clicking this link: Get My Review.

Our expert marketing consultants will review your website and record a 15-minute video explaining the marketing strategy they’d use to increase your traffic website’s traffic, leads, and sales.

Like the Episode? Leave us a Review!

Step 1: Open your iTunes program. Navigate to the iTunes store and select “Podcasts”

Step 1 of how to review the Exposure Ninja podcast

Step 2: Search for “Exposure Ninja” in the search bar. Click the cover for the “Digital Marketing Podcast with Tim Cameron-Kitchen” and visit the podcast page.

Step 2 of how to review the Exposure Ninja podcast

Step 3: Click on the “Ratings and Review” button. Then click the “Write a Review” button.

Step 3 of how to review the Exposure Ninja podcast

Step 4: If you’re not logged in already, log in, then click the star rating, write your review and click “Submit”.

Step 4 of how to review the Exposure Ninja podcast

Step 5: That’s it! You’re done, and we’re eternally grateful.

Leave a Reply

Your email address will not be published.

Fill out this field
Fill out this field
Please enter a valid email address.

Menu