In This Episode…
Today, I wanted to share some of the ways your business can use this year’s Black Friday and Cyber Monday sales period to promote your business and increase your revenue.
You’re probably thinking, “Yeah, that sounds great, but I don’t run a retail business or an eCommerce store. How can Black Friday help me?”
Well, believe it or not, but any business can use Black Friday to promote themselves. It’s all a question of what you have to offer and how you offer it.
According to Google Trends, Black Friday wasn’t really something people were actively searching online for back in 2004 (the furthest back Google’s data goes), but by 2006 more people were searching every year for the high discounted offers the shopping weekend promotes.
There are hundreds of websites to draw inspiration from for Black Friday marketing strategy ideas, and in today’s podcast and video, you’ll hear me talk about some of my favourites.
I talk about:
- How every business can use Black Friday
- How to present your discounts and offers
- Which Black Friday promotion ideas you should use
- How to discount your goods and services (without sacrificing your profit margin)
No matter how “boring” your industry, your business can jump on the Black Friday & Cyber Monday promotion cycle this year, and I’ll explain exactly how in the video and audio linked above.
00:00 — What’s in this video
00:58 — What your goal should be
05:19 — Which businesses can use Black Friday?
06:21 — Black Friday examples
07:48 — How to present your discounts
10:00 — Black Friday promotion ideas
19:22 — How to discount without sacrificing profit
22:03 — Google Ads during Black Friday
Our expert Marketing Consultants will review your website and send you a custom 15-minute video and marketing plan to increase your reach and sales, completely free.