#168: Black Friday Marketing Tips ANY Business Can Use

Subscribe via
Apple Podcasts
Spotify Logo
YouTube Logo
Amazon Music Logo

Listen on iTunes, Spotify, Stitcher, or Libsyn

In This Episode…

Today, I wanted to share some of the ways your business can use this year’s Black Friday and Cyber Monday sales period to promote your business and increase your revenue.

You’re probably thinking, “Yeah, that sounds great, but I don’t run a retail business or an eCommerce store. How can Black Friday help me?

Well, believe it or not, but any business can use Black Friday to promote themselves. It’s all a question of what you have to offer and how you offer it.

According to Google Trends, Black Friday wasn’t really something people were actively searching online for back in 2004 (the furthest back Google’s data goes), but by 2006 more people were searching every year for the high discounted offers the shopping weekend promotes.

There are hundreds of websites to draw inspiration from for Black Friday marketing strategy ideas, and in today’s podcast and video, you’ll hear me talk about some of my favourites.

I talk about:

  • How every business can use Black Friday
  • How to present your discounts and offers
  • Which Black Friday promotion ideas you should use
  • How to discount your goods and services (without sacrificing your profit margin)

No matter how “boring” your industry, your business can jump on the Black Friday & Cyber Monday promotion cycle this year, and I’ll explain exactly how in the video and audio linked above.


00:00 — What’s in this video
00:58 — What your goal should be
05:19 — Which businesses can use Black Friday?
06:21 — Black Friday examples
07:48 — How to present your discounts
10:00 — Black Friday promotion ideas
19:22 — How to discount without sacrificing profit
22:03 — Google Ads during Black Friday

Mentioned Resources


Don’t Forget…

You can get a FREE website and marketing review for your company.

Our expert Marketing Consultants will review your website and send you a custom 15-minute video and marketing plan to increase your reach and sales, completely free.

Free Marketing Review

Get a free review of your website and marketing, completely for free, by clicking this link: Get My Review.

Our expert marketing consultants will review your website and record a 15-minute video explaining the marketing strategy they’d use to increase your traffic website’s traffic, leads, and sales.

Like the Episode? Leave us a Review!

Step 1: Open your iTunes program. Navigate to the iTunes store and select “Podcasts”

Step 1 of how to review the Exposure Ninja podcast

Step 2: Search for “Exposure Ninja” in the search bar. Click the cover for the “Digital Marketing Podcast with Tim Cameron-Kitchen” and visit the podcast page.

Step 2 of how to review the Exposure Ninja podcast

Step 3: Click on the “Ratings and Review” button. Then click the “Write a Review” button.

Step 3 of how to review the Exposure Ninja podcast

Step 4: If you’re not logged in already, log in, then click the star rating, write your review and click “Submit”.

Step 4 of how to review the Exposure Ninja podcast

Step 5: That’s it! You’re done, and we’re eternally grateful.

Not Getting Enough Traffic?

Not Converting Enough Leads?

Get a free review of your marketing and website from our team of digital marketing experts, worth £197.

Oh, did we say it was FREE?

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.