In this episode of the Exposure Ninja Digital Marketing Podcast Tim chats with fellow Ninjas, Digital Strategy Manager, Dale Davies and Sales Manager, Ali Newton. Today’s show is about the most common marketing traps businesses can fall into. Namely, the negative effect of spending too much time worrying about them.
We often see that a marketer’s advice is either misunderstood or taken too seriously. Perhaps leaders take such advice out of context or invest too much time into what’s designed to be a quick tip.
The result? Businesses often create content that’s either irrelevant or disengaging.
A great example of this is when businesses become too obsessed with their competitors. Most of us have either read or been told to ‘keep an eye’ on our competitors at some point in our business journey. After all, keeping tabs on your rivals is marketing 101. Right?
Well, this handy tip ends up being detrimental to most businesses when we put too much weight on what could be a throwaway comment.
At worst, this could leave clients with an unhealthy interest in monitoring their client’s campaigns. In turn, this could result in neglecting your business success.
Ultimately, this show is a brutal look at marketing techniques that may be wasting your valuable time.
Here Tim, Dale and Ali discuss how to identify if you are engaging in time-sucking activities and what you should be doing instead.
And if you’re still on the fence as to whether you should listen to this episode, for fear that this might be a waste of time, here’s how it made Tim feel:
“I actually think that this podcast has been one of the most useful experiences of my life personally – slightly uncomfortable in places but overall very good”
4:48 What is the first biggest marketing waste of time? (No Focus Content)
5:40 How do people know if they are falling victim to this? (No Focus Content)
14:50 Ignoring your competitors or obsessing about them and neglecting your own marketing strategy.
19:00 How frequently should people be checking out their competitors?
20:00 Should I quit everything and focus all of my energy on my new business without testing?
23:50 How can you improve your e-commerce website’s user experience?
31:30 Is selling online easy?
39:50 Are metrics trustworthy?
43:17 How important is it to follow marketing agencies advice?
52:00 Am I changing my campaign tactics too often?
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