increase in AI visibility
Named SEO Agency & Integrated Search Agency
of the Year 2026
31% More AI Visibility for Laser Optics Manufacturer
Building OPTOMAN’s Authority in a Competitive New U.S. Market
The Challenge
OPTOMAN was expanding into the U.S., where it had little existing brand presence and was competing against established optics suppliers. Its technical buyers already had trusted suppliers, making credibility a major barrier to breaking into the market.
OPTOMAN needed to build authority across traditional and AI Search. But it lacked the Digital PR, backlink acquisition, and AI Search Optimisation expertise required to compete with established brands.
The Business
OPTOMAN designs and manufactures high-power laser optics and advanced IBS thin-film coatings from Lithuania. Through OPTOMAN Inc., the company was expanding into the US and targeting technical buyers across industries, including semiconductors, industrial lasers, research and defence.
The Goal
To support a long-term commercial goal, OPTOMAN needed stronger U.S. brand awareness, search rankings, domain authority, and visibility within AI-generated answers.
The Strategy
Build OPTOMAN’s Authority Beyond Its Own Website
We started by building OPTOMAN’s third-party presence through targeted link building, sponsored editorial content, contributed articles, press releases and expert-led outreach. The aim was to establish the external authority and credibility OPTOMAN needed to compete with established brands in the U.S. market.
Target the Sources Influencing AI Search
We used Peec.AI source data to identify the types of third-party articles and publications that AI platforms retrieved for relevant searches. From this, we created supplier comparisons, technical guides, and reference-style content, while refining our outreach towards specialist publications across photonics, defence, semiconductors, space, and engineering. This helped build OPTOMAN’s presence in sources relevant to both its target buyers and AI-generated answers.
Strengthen Priority Commercial Pages
We built contextual links from relevant third-party content directly to OPTOMAN’s priority commercial pages, particularly High-Power Laser Optics and Ion Beam Sputtering. This focused the authority generated through Digital PR and AI citation work on the pages most important to OPTOMAN’s search visibility.
Turn an Existing Webinar Into a PR Campaign
We extended OPTOMAN’s Photonics for Space Communications webinar beyond its existing audience through targeted outreach to specialist publishers, journalists and industry organisations. This turned an existing event into a wider Digital PR opportunity, securing industry coverage while putting OPTOMAN’s expertise in front of relevant technical audiences.
High-power laser optics is quite a challenging B2B niche. Exposure Ninja took the time to understand what we make and who we sell to, then found the right places to talk about it, and improved our AI visibility. We appreciate working with people who care about the result as much as we do.
Mariia Borovska
Creative Strategist
The Results
OPTOMAN’s High-Power Laser Optics page reached position #1 in the US for “high-power laser optics”, achieving a specific client goal. Page Authority for the page also increased from 17 to 22, strengthening the authority behind one of its priority commercial offerings.
Starting from a baseline of zero, the campaign secured 37 high-quality do-follow backlinks. Coverage included specialist and industry publications such as Laser Focus World, IndustryTap, NextGen Defense, CEOMonthly, Access Hub, and Optica, helping establish OPTOMAN beyond its own website.
OPTOMAN’s AI visibility score in Peec.AI increased from 26 to 34, beating its target of 30, while the brand moved from #3 to #2 within the tracked competitor set. Two campaign placements, IJERT and IndustryTap, also became two of the five most frequently retrieved editorial sources within the tracked Peec AI dataset.
We turned OPTOMAN’s Photonics for Space Communications webinar into a wider Digital PR opportunity through targeted industry outreach. The campaign secured 12 external industry pickups, helping the webinar reach beyond OPTOMAN’s existing audience. The event went on to generate 110 registrations and around 80 live attendees.
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