Our Ninjas are always looking for the best social media tools to help our clients maximise their online marketing potential. Over the years, we’ve tried dozens of new applications that aim to make social media easier to use.
Some applications have changed the way we work, whilst others that have been touted as ‘ground-breaking’ have disappeared into the social media tools graveyard, yet throughout all the experimentation there are at least seven tools that we continually turn to
Of all software and application choices on the market, here are the seven that we feel are the best:
Tweetdeck is a free tool owned by Twitter that allows you to manage Twitter more effectively.
You can organise and build custom timelines, keep track of lists, searches, activity and more — all on one interface and all for free. It allows you to schedule Tweets to be posted in the future and lets you filter searches based on criteria like engagement, users and content type.
For example, you can add a stream that shows anyone who has Tweeted #iloveLondon. One of the best features about Tweetdeck is the ability to bypass Twitter’s famous 140 characters limit. You can type a longer Tweet and Tweetdeck will automatically shorten it up for you, creating a link that, when clicked, will lead the reader to a page containing the full Tweet. Some say this defeats the point of Twitter, but for occasions such as customer complaints, being able to write a longer explanation of the problem plus how to remedy it can be an absolute lifesaver for keeping customer satisfaction high.
Trello is a project management tool that you might find useful if you need to coordinate the team working on your social campaign. In one glance, Trello tells you what’s being worked on, who’s working on it, and where something is in a process.
It’s also very simply laid out, with assigning tasks only a click away, and moving them around is as simple as moving a file around on your desktop. Just click, hold and drag the task to another to-do list or category.
3. Sprout Social
A paid social media management tool that can manage, post, monitor, and analyse multiple social media accounts from one place, Sprout Social offers similar functionality to the social media dashboard application Hootsuite, although with plans starting from $59, it’s a little more expensive. This incredibly dynamic tool is well worth the investment if you have a highly active social media community.
Sprinklr is an enterprise-grade social media and website management platform that combines all your marketing channels in one dashboard. This tool costs an eye-watering USD$50,000 and upwards, but it offers a level of automation beyond its more affordable competitors.
IFTTT (standing for If This, Then That) is an automation tool that allows you to trigger actions based on particular events. For example, if this [publish a new article on your blog] then that [Tweet a link to the new article].
Best of all, it works well with the social media scheduling application Buffer, and the social dashboard, Hootsuite. The possibilities are limited only by how creative you can be, whether posting to Facebook by leaving a speech-to-text voicemail, or emailing people to thank them for following you on Twitter.
To create beautiful pictures, you can either spend a lifetime getting good at using Photoshop, or check out Canva. Its simple interface allows you to easily create beautiful designs and infographics with no technical ability, just by dragging and dropping each element. Use a bunch of preloaded images, or pick your own. It’s also free, making it a total win.
For an example of what can be done with a few minutes in Canva, take a look at the header image to this very post!
A paid Pinterest management tool, Tailwind allows you to create an optimal pin schedule, schedule multiple pins at a time, schedule reminders and monitor a handy set of analytics data.
Keep Your Social, Social
Whichever you opt for, social media management tools do make a lot of sense, particularly for the scheduling functionality. Keeping your feed topped up and monitoring interactions can become very time consuming without a tool like Tailwind.
Whether for your sanity or your time, we encourage you to try out the options and see which suits you best.
Which apps are making your life easier today?
You can find more details on how to get the best out of your social media marketing via our new book Profitable Social Media Marketing: How To Grow Your Business