How to Set up Facebook Ads Tracking without Using Code

Feature image for Facebook Ads Conversion Tracking without Code

We all know the pain of Facebook pixel tracking. But once set up, it makes life so much easier. Why? Well for starters, the Facebook Ads algorithm is a learning algorithm, which means the more conversion data you gather, the better it will deliver conversions for you to the right audience. To those who have this setup, more will be given :) So, let’s ensure you have some nice conversions properly set up, in a few very easy steps — we promise.

Step 1 — Pixel Ready

To have Facebook custom tracking, you need a Facebook Ads pixel. So, if you haven’t prepared yours already, go to your “Pixels” section and generate one. (Some Facebook Ads Manager platforms might have a different layout. The “Pixels” section can also be found in the “Events Manager” section).
Once you hit the magic “Get started” button, be sure to take your Facebook Pixel ID. This unique 15-digit number is the core of your tracking, so try and take good care of it.

Screenshot of the Facebook Ads Pixel menu in Events Manager

Step 2 — Facebook Pixel Setup

You have a pixel. You have a website. All you need to do is connect them.

Facebook offers several options for this:

P.S. No, Facebook tracking doesn’t work without a website to install your code on. You need a website. Build a website — or we can create one professionally for you.

Screenshot of the Facebook Ads Pixel installation options

Adding Code Using a Partner Integration

For this, you’ll need to select the platform you are using and simply follow the steps Facebook provides for each. Trust us — you can do this. There are custom tutorials for each platform. Some of the most frequently used platforms are Facebook tracking for Shopify, Facebook tracking for WordPress and Facebook tracking for Opencart. Follow the steps and get ready for events.

Manually Add Pixel Code to the Website

This second option involves getting your pixel and installing it using Google Tag Manager. You’ll need to copy your code exactly as it is. Then go to your Google Tag Manager account (, create a new tag by selecting the option “Custom HTML code” and select “All pages” for the trigger. You can find out more about this in our article on Facebook pixel tracking without a code.

Email the Instructions to a Developer

Just tick this option and send the instructions to your web developers. Then sit back, relax and let the Facebook tracking commence.

Step 3 — Facebook Pixel Tracking without Custom Events (Option A)

Now, it seems like you are all set up. If you want to have your Facebook pixel track a form submission or a thank you page, you are very close.

A few months ago, Facebook released the “Track Events Automatically Without Code” option. What does this mean? It’s exactly as it says — you’ve read correctly. Go to your “Events Manager”, “Settings” section and tick that option.

Screenshot of the Facebook Ads Pixel Event Setup Tool

Once you have this option ticked, go to the “Open Events Setup Tool” and it will direct you to your website, where you can track any event, from form submission tracking, button tracking, newsletter subscription, thank you page tracking.

Have a look below at how we’re tracking button clicks on the Get a Free Website Review on our website using this tool.

Example of events tracked on the Exposure Ninja website

Is this option not valid? Here’s plan B.

Step 3 — Facebook Pixel Tracking with Custom Events (Option B)

If you don’t wish to use the no-brainer “Facebook tracking without code option”, you can create your own custom conversions. Here’s how:

Screenshot of the Facebook Ads custom conversions menu.

In the same “Events Manager” section there’s a “Custom conversions” option. Go there and select the “Create Custom Conversion” option. One of the most frequent, useful options used is the “URL contains” option. This one:

Screenshot of the Facebook Ads Custom Conversions Tool

Using the “Custom Conversions” tool on Facebook pixel tracking, you can track any URL form submission on your website, by simply setting the final condition for your website. If a person wants to contact you, once they complete the contact form on your website, they will be re-directed towards a “Thank-you” page — which means the URL contains the “thank you” words. The form this phrase takes can differ from one website to another; it might be “thanks” or “thankyou.” Make sure you select the part of the URL that best matches your website.

If you believe your website needs more Facebook pixel tracking TLC, contact us today for a FREE Website Review and we’ll be happy to help you sort through everything.

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