Growth in organic sessions
Named SEO Agency & Integrated Search Agency of the Year 2026
199% More Organic Traffic for Home Services Company
Growing Non-Branded Organic Visibility and Supporting Ambitious Long-Term Revenue Targets
The Challenge
Service Professionals relied heavily on branded search traffic and low-performing location pages, which limited long-term organic growth. While the business already had strong local recognition, it struggled to attract homeowners searching for non-branded HVAC, plumbing, and electrical services across New Jersey.
The website also faced technical limitations that slowed implementation. Existing page templates and auto-generated schema made website updates difficult without support from a third-party development agency, creating additional challenges when scaling Search Engine Optimisation (SEO) and Content Marketing improvements.
The Business
Service Professionals provides plumbing, heating, cooling, and electrical services to homeowners across New Jersey. Their customers value reliability, professionalism, and long-term value over the cheapest available contractor.
The Goal
The goal was to grow non-branded organic visibility and support ambitious long-term revenue targets. The campaign focused on improving local search visibility, increasing qualified traffic, and building stronger SEO foundations for future expansion.
The Strategy
Rebuild the SEO Foundations
Our SEO strategy began with a full SEO audit to identify technical SEO issues, keyword cannibalisation, and underperforming location pages. The team consolidated overlapping content, refined service pages, updated metadata, and improved schema implementation to strengthen rankings across core commercial search terms.
Expand Non-Branded Search Visibility
Next, we developed a content strategy focused on high-intent homeowner searches related to HVAC, plumbing, drain cleaning, and electrical repairs. We published SEO-focused blog content, expanded service pages, and created locally relevant content designed to attract users earlier in the buying journey.
Strengthen Local SEO Growth
To support long-term local visibility, we restructured the website’s location strategy and built new pages targeting valuable New Jersey service areas. Alongside authority-building guest posts and Google Business Profile updates, this strengthened local relevance and improved visibility across both map listings and organic search results.
The biggest takeaway for us has been the education. Our team now has a real understanding of SEO that we simply didn’t have before working with them. We’re asking better questions, making more informed decisions about our website, and thinking about search in a way that actually connects to how our customers find us. That kind of lasting impact is rare from an agency. I’m grateful for Lina & the team’s support.
Casey Timorason
Head of Growth - Service Professionals
The Results
199.2% growth
Organic traffic grew significantly during the campaign period. Monthly sessions increased from 376 in October 2025 to 1,125 by April 2026, representing 199.2% growth and demonstrating stronger visibility beyond branded search terms.
Blog traffic grew by 293%
The turning point was repositioning content as a strategic growth asset. By aligning content with real customer needs, streamlining production workflows, and embedding conversion paths directly into articles, we transformed their blog from a brand-led resource into a high-converting revenue channel. This approach delivered a 293% uplift in blog sessions.
Google impressions increased by 50%
Search visibility improved across both local and commercial keywords. Google impressions increased by 50%, from 4,094 to 6,152, between October 2025 and May 2026. This reflects stronger rankings and broader reach across New Jersey search results.
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