New Donation-increasing Website for CHANCE Children’s Cancer Charity
The Challenge
CHANCE Children’s Cancer Charity’s outdated website no longer reflected the quality of its work. Important information was difficult to find, donations weren’t as straightforward as they could be, and answering repeated supporter questions placed additional pressure on an already stretched volunteer team.
Following the Beirut explosion, the charity’s work became even more critical. CHANCE needed a modern website redesign that clearly communicated its mission, encouraged donations, and made it easier for families and supporters to access the information they needed.
The Business
CHANCE Association is a children’s cancer charity based in Beirut, Lebanon, providing financial and emotional support to children undergoing cancer treatment and their families. The organisation relies on donations to fund life-saving care while operating with a dedicated volunteer team.
The Goal
Create a modern website that increased donor confidence, reduced repetitive enquiries, showcased the charity’s impact, and made donating as simple as possible without increasing administrative costs.
The Strategy
Step 1: Redesign the User Experience
We redesigned the website around the needs of donors and families, creating a brighter, more engaging experience that reflected the charity’s message of hope. Clear navigation and stronger page layouts made key information significantly easier to access.
Step 2: Tell CHANCE’s Story
We rewrote the website using SEO-optimised copy that showcased survivor stories, impact statistics, and the charity’s mission. This helped visitors quickly understand the difference their donations could make while improving search visibility for relevant queries.
Step 3: Remove Barriers to Giving
We integrated a donation system that avoided unnecessary transaction costs while creating a simple, intuitive donation journey. Frequently asked questions (FAQs) were brought onto the homepage, reducing friction for supporters and helping the volunteer team spend less time answering repetitive enquiries.
The Results
Result 1:
The new website presents CHANCE with a modern, hopeful identity that better represents the incredible work carried out by the charity. Strong imagery, clearer messaging, and improved design help build trust from the moment visitors arrive.
Result 2:
Visitors can now find answers to common questions directly from the homepage and navigate the website with ease. This creates a smoother experience for donors while reducing the administrative burden on the charity’s volunteer team.
Result 3:
The website combines conversion-focused design with SEO-optimised copy and a streamlined donation journey, providing CHANCE with a scalable platform to attract supporters, increase donations, and continue raising awareness of its vital work.
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