Welcome to the 90 Minute Marketing Masterplan, a free digital marketing strategy template that will help you prioritise, execute, and earn results faster!
Congratulations and we hope you’re ready to get stuck in!
On this page, you’ll find a walkthrough video explaining the 90-Minute Marketing Masterplan spreadsheet and the process that you’ll be going through to complete it.
You can either spread the work over 5 days (with one tab/lesson for each day) or, if you’re really keen, you can crack through it all in one go – it’s totally up to you!
Click here to make a copy of the template.
Don’t forget that if you have any questions about the process, you can email [email protected].
On day 1, you’ll start taking stock of your areas of strength and weakness. You’ll also set some concrete goals for your marketing that will inform the next 5 days of planning.
They say every journey starts with a single step, and today we’ll make sure that the first step is in the right direction!
In Day 2 we’ll be analysing your website’s conversion potential. Improving your conversion rate (getting more of your visitors to become leads or sales) is the lowest-hanging fruit in all of digital marketing, so the work in this section is highly leveraged.
Remember that you don’t need to fix everything immediately. It’s important to get into the habit of adding items into your marketing to-do list so that you can prioritise and assign them once you know all the areas that you’ll want to focus on.
Day 3 is about Organic Traffic. We’ll look at how to increase your website’s ranking and build a content strategy. Overachievers can even build out a full content plan, but if you’re pushed for time you can always add this task to your marketing to-do list so that you can prioritise on Day 5.
Some businesses are built on paid traffic. Others use it as a ‘sales tap’ that they can turn on, off, up and down as they choose. Whatever your experience with running ads though, it’s important that you have at least one source of paid traffic (so long as your business is eligible) to insulate you against any organic traffic fluctuations.
In this session you’ll use a CPA calculator to reverse-engineer your key PPC metrics and identify your most likely primary PPC channels.
We’ve covered a lot over the last 4 days but today is the day that we build all of these to-dos you’re desperate to get started on into a logical, prioritised plan.
Not only will this plan give you a sense of calm and help you focus on the areas most likely to move the needle, but you can also use it to organise the requests and suggestions from other well-meaning folk in the company.
If you need a reliable team to delegate elements of your digital marketing to, the experienced specialists at Exposure Ninja can help you with as much as you need us to.
To get started, request a free marketing review or book a free consultation with one of the team.
Now that you have your marketing strategy and tasks laid out you can focus on each part and getting the best out of them.
Here is some of our best content that should help you get started.
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