“Brat Summer” and the Power of Branding | ft. Claire Carlile (Dojo #28)

In This Episode…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we’re joined by Claire Carlile, Local Search Expert at BrightLocal and we talk about:

• Branding and pricing lessons from consumer goods
• How did that get there? Exploring the local Knowledge Panel beyond the NMX
• What the heck is “Brat Summer”? — why you’re seeing lime green all over social

Timestamps

00:00 – Intro

02:49 – Story 1 – Branding and pricing lessons from consumer goods

15:19 – Story 2 – How did that get there? Exploring the local Knowledge Panel beyond the NMX

26:51 – Story 3 – What the heck is “Brat Summer”? — why you’re seeing lime green all over social

39:00 – The Tasks