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In this episode…
Tim and Jess explain why Digital PR is going to increase in importance in Google’s new Search Generative Experience search results.
They’ll also be discussing the new AI courses that have been released by both Google and Microsoft, which indicates that AI is very much here to stay and is far from just a passing trend of fascinating new tech.
Jess and Tim also discuss Apple’s latest new VR technology and what, if any, impact that’ll have on marketers and whether they’ll be opportunities to create disruptive and fully immersive marketing.
The largest, and most important, part of the podcast focuses on Google’s Search Generative Experience (i.e. the AI-infused search results they’re currently Beta testing) and how Digital PR is going to increase in importance in this new AI Search era.
Digital PR is not only going to be a way to get mentioned in the Search Generative Experience (SGE), it’s also going to be a tool to ensure that your products or services are featured in the Shopping version of the SGE and in the Map result version too.
And then there’s the brand awareness and brand positivity that Digital PR produces that can lead to people skipping the search results and navigating straight to your website instead.
For more detail about how that’s going to work and what your business will need to do, listen or watch the podcast using the options above or via our YouTube channel or your favourite podcast player.
