Podcast #93: How To Use HARO To Promote Your Business (Peter Shankman)

Subscribe via
Apple Podcasts
Spotify Logo
YouTube Logo
Amazon Music Logo

Listen on iTunes, Stitcher or Libsyn

This week on the Exposure Ninja Digital Marketing Podcast we’re super excited to welcome the founder of the journalist enquiry service, Help a Reporter Out (HARO), and current CEO of ShankMinds and The Geek Factory Inc., Peter Shankman.

Peter started his career in PR and after building up a considerable contact list (and a reputation in the industry for being the go-to guy for a connection) he launched HARO in 2008. The platform single-handedly revolutionised the way journalists and sources found each other online, paving the way for other outreach platforms and software that so many of us use and rely on today – Gorkana and Response Source to name but a few.

More recently Peter has focused some of his never-ending energy on the importance of customer service; during this episode he offers some stellar advice about how to cut through the noise and really listen and engage with your audience, enabling you to provide the best possible experience for your customers.

We also delve into Peter’s ADHD, which he claims is the source of his unusually high energy levels and extreme productivity. We discuss some of the concepts from his new book, Faster Than Normal, which he hopes will provide insight and helpful hacks for anyone who wants to harness their ‘faster than normal’ brain to be less distracted and more productive!

What’s next?

Need help increasing customer engagement‎? Request a FREE website and marketing review now and one of our expert Marketing Consultants will analyse your website, digital marketing and competitors, mapping out a bespoke plan to follow to reach your sales goals. The service is completely free and comes with no obligation to work with us afterwards.

Free Marketing Review

Get a free review of your website and marketing, completely for free, by clicking this link: Get My Review.

Our expert marketing consultants will review your website and record a 15-minute video explaining the marketing strategy they’d use to increase your traffic website’s traffic, leads, and sales.

Like the Episode? Leave us a Review!

Step 1: Open your iTunes program. Navigate to the iTunes store and select “Podcasts”

Step 1 of how to review the Exposure Ninja podcast

Step 2: Search for “Exposure Ninja” in the search bar. Click the cover for the “Digital Marketing Podcast with Tim Cameron-Kitchen” and visit the podcast page.

Step 2 of how to review the Exposure Ninja podcast

Step 3: Click on the “Ratings and Review” button. Then click the “Write a Review” button.

Step 3 of how to review the Exposure Ninja podcast

Step 4: If you’re not logged in already, log in, then click the star rating, write your review and click “Submit”.

Step 4 of how to review the Exposure Ninja podcast

Step 5: That’s it! You’re done, and we’re eternally grateful.

Front cover of How To Get To The Top of Google

Get to the top of Google for free

Download a free copy of our bestselling book,
"How To Get To The Top of Google"

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.