Podcast #90: How To Be Like Obama And Use Direct-Response Marketing

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Direct-response television marketing, also known as infomercials, are extremely popular in the US. This is a medium where the audience has a remote control in one hand, ready to click away at the first sign of being bored. Anyone who makes money in this environment where it cost tens of thousands of dollars to just run a test is worth listening to.

On this episode of the Exposure Ninja Digital Marketing Podcast, Tim talks with Michael Alden, one of America’s most successful and recognised infomercial hosts. Michael has overseen hundreds of infomercials in a range of markets and has a wonderful insight on the elements of the most successful infomercial campaigns. Infomercials are often selling something that the audience didn’t know they wanted or needed — and Michael is a master at convincing them of both.

Did you know that Barack Obama ran three one-hour infomercials on him, his campaign and his vision, with a donation call to action at the end? Michael believes that this contributed to getting him elected, and this goes to show the power of infomercials! Brand building, testimonials and social proof are all part of the mix, but there is so much more you can learn in this week’s episode.

Make sure you don’t change the channel on this one to learn the powerful psychology behind direct response marketing and get tangible examples on how you too can leverage Michael’s advice to build your own brand, while generating more sales.

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