Podcast #90: How To Be Like Obama And Use Direct-Response Marketing

Subscribe via
Apple Podcasts
Spotify Logo
YouTube Logo
Amazon Music Logo

Listen on iTunes | Stitcher or Libsyn

Direct-response television marketing, also known as infomercials, are extremely popular in the US. This is a medium where the audience has a remote control in one hand, ready to click away at the first sign of being bored. Anyone who makes money in this environment where it cost tens of thousands of dollars to just run a test is worth listening to.

On this episode of the Exposure Ninja Digital Marketing Podcast, Tim talks with Michael Alden, one of America’s most successful and recognised infomercial hosts. Michael has overseen hundreds of infomercials in a range of markets and has a wonderful insight on the elements of the most successful infomercial campaigns. Infomercials are often selling something that the audience didn’t know they wanted or needed — and Michael is a master at convincing them of both.

Did you know that Barack Obama ran three one-hour infomercials on him, his campaign and his vision, with a donation call to action at the end? Michael believes that this contributed to getting him elected, and this goes to show the power of infomercials! Brand building, testimonials and social proof are all part of the mix, but there is so much more you can learn in this week’s episode.

Make sure you don’t change the channel on this one to learn the powerful psychology behind direct response marketing and get tangible examples on how you too can leverage Michael’s advice to build your own brand, while generating more sales.

What’s next?

Need help Increasing customer engagement‎? Request a FREE website and marketing review now and one of our expert Marketing Consultants will analyse your website, digital marketing and competitors, mapping out a bespoke plan to follow to reach your sales goals. The service is completely free and comes with no obligation to work with us afterwards.

Free Marketing Review

Get a free review of your website and marketing, completely for free, by clicking this link: Get My Review.

Our expert marketing consultants will review your website and record a 15-minute video explaining the marketing strategy they’d use to increase your traffic website’s traffic, leads, and sales.

Like the Episode? Leave us a Review!

Step 1: Open your iTunes program. Navigate to the iTunes store and select “Podcasts”

Step 1 of how to review the Exposure Ninja podcast

Step 2: Search for “Exposure Ninja” in the search bar. Click the cover for the “Digital Marketing Podcast with Tim Cameron-Kitchen” and visit the podcast page.

Step 2 of how to review the Exposure Ninja podcast

Step 3: Click on the “Ratings and Review” button. Then click the “Write a Review” button.

Step 3 of how to review the Exposure Ninja podcast

Step 4: If you’re not logged in already, log in, then click the star rating, write your review and click “Submit”.

Step 4 of how to review the Exposure Ninja podcast

Step 5: That’s it! You’re done, and we’re eternally grateful.

Not Getting Enough Traffic?

Not Converting Enough Leads?

Get a free review of your marketing and website from our team of digital marketing experts, worth £197.

Oh, did we say it was FREE?

Menu