Podcast #49: How To Build an eCommerce Store Using Social and Blogging

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Steph Douglas built eCommerce store Don’t Buy Her Flowers off the back of the success of her ‘warts and all blog’.

In this episode Steph takes us behind the scenes of the store’s growth to explain how she used the popularity of the blog to drive sales in the store, designed the brand, built the social media and email marketing channels, and even used being publicly labelled as a ‘bad parent’ by the Daily Mail to grow her shop’s sales

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