Podcast #38: Marketing Numbers You Must Know and How To Build Leads

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Two industry experts join forces in this podcast. Best-selling digital marketing author Tim Cameron-Kitchen chats with accountancy guru Russell Smith. Checked us out on iTunesStitcher, or Libsyn yet? There, you’ll find dozens of podcasts, featuring interviews with more industry leaders and marketing heroes.

We’ve brought in an accountant. Before you switch off, he’s not one of those! For one, Russell Smith has been a client of Exposure Ninja for the last couple of years, which immediately makes him awesome. But aside from that, as you’ll hear, Russell Smith is very much the owner of the accountancy business rather than the boring account. He also has a fierce appetite for digital marketing.

In this episode, we discuss the numbers that he runs his business by (accountants are always right here…). We talk about the benefits of SEO vs PPC and we discuss how Russell shamelessly copied our best-selling book strategy and used it to grow his business. Good for him.

Great fun and a great guy. We hope you enjoy the show.

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