Updated on 04 Sep 2023
How to Plan Your Marketing Budget (#292)
Written by
Dale Davies
In This Episode…
Planning your marketing budget is a mammoth task.
The budget never feels big enough (even when it’s massive).
Meaning it’s always lower than the size of your strategy.
It’s hard to determine which channels to dedicate which per cent of the budget to thanks to difficulties with attribution.
And proving ROI is hard, making it hard to push for budget increases YoY.
But it doesn’t have to be stressful. We promise.
In today’s video and podcast, we share our top tips for planning your marketing budget for the next year.
