AI Search Optimisation SEO Content & Digital PR Paid Media CRM & Email Website & CRO Brand

AI Search Optimisation

Partner with the Most Innovative SEO and AI Search Agency to get your brand cited and recommended by AI tools like ChatGPT, Google's AI Overviews, and Perplexity. Our AI Search agency turns AI visibility into real traffic, leads, and revenue.

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AI Search Strategy A clear generative engine optimisation plan showing where you appear in AI answers today and how to earn more of them. Generative Engine Optimisation Discover how GEO helps your business get found and featured across ChatGPT, Google Gemini, Perplexity and AI Overviews.

Award Best AI Search Optimisation Campaign

Exposure Ninja received two nominations in this category for campaigns with CFA Institute and Zugu Case. The shortlist recognises our work helping…

SEO

Work with an SEO agency that treats rankings as the means, not the goal. We bring technical SEO, content and digital PR together to grow the organic traffic most likely to convert, then report on the revenue behind it rather than the vanity metrics.

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Enterprise SEO SEO built for large sites and complex organisations, with the governance and reporting bigger teams need. SEO Consultancy Expert guidance and a clear roadmap for in-house teams who want to run SEO themselves and get it right. Technical SEO Find and fix the crawling, indexing and site speed problems quietly holding your rankings back. Analytics & Data Reporting GA4, tracking and reporting set up properly, with dashboards and commentary that answer what is working.

Award Best SEO Agency of the Year

“Exposure Ninja has positioned itself at the forefront of one of the most significant shifts in search marketing. The strategic vision is…

Content & Digital PR

Content that earns attention and coverage that earns authority. Our content marketing and digital PR teams plan, produce and promote work that ranks in Google, gets cited by AI tools, and gives your sales team something worth sending.

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Content Marketing Blogs, guides, video and podcasts planned around what your customers search for and what your business sells. Digital PR Earn coverage and links from the publications your customers actually read, and the authority that comes with them. Link Building Build genuine, relevant links that strengthen your authority without putting your site at risk. Copywriting Website and campaign copy written to rank in search and read like a person wrote it, because one did. Content Creation Video, design and photography produced in-house so your content looks as good as it reads.

Award CRM / Email Content Campaign of the Year

Paid Media

Google Ads, Meta, LinkedIn and Microsoft, managed by a PPC agency that reports on profit rather than clicks. We cut wasted spend, sharpen your targeting and creative, then scale the campaigns bringing in the customers you actually want.

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PPC Advertising Paid campaigns across search, shopping and social, managed against revenue rather than clicks. PPC Ad Creative Services Ad creative built and tested by people who watch the numbers, so your best performer keeps changing. Google Ads Search, Shopping, Performance Max and YouTube campaigns built to cut wasted spend and grow return. Meta Ads Facebook and Instagram campaigns with creative and targeting built to find new customers at scale. Microsoft Ads Reach the Bing audience most of your competitors overlook, often at a lower cost per acquisition.

Award Best US PPC Campaign

We scaled DSLD Mortgage across the US with first-party data, tailored PPC landing pages, and CRO, delivering standout lead volumes.

CRM & Email

Turn your list into your best-performing channel. We build email marketing, automation and HubSpot CRM setups that nurture leads, win back lapsed customers and keep revenue coming from an audience you already own and have permission to contact.

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Email Marketing Campaigns your subscribers actually open, built on proper segmentation, testing and a list that opted in. Email Automation Welcome journeys, abandoned basket flows and win-back sequences that keep selling while you sleep. HubSpot CRM HubSpot set up, cleaned up and connected to your marketing so sales and marketing see the same data.

Award CRM / Email Content Campaign of the Year

Website & CRO

Fast, accessible websites built to be found and built to convert. We design and develop on WordPress and Shopify, then keep everything hosted, maintained and improving long after launch through NinjaFlex.

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Website Development Bespoke websites designed and built to load fast, rank well and convert the traffic you work hard to earn. Shopify Development Shopify stores built for speed, search and a checkout experience that does not lose you the sale. WordPress Development WordPress sites built on clean, maintainable code your team can actually update themselves. Conversion Rate Optimisation Turn more of your existing traffic into enquiries and sales through research, testing and design that removes friction. Managed WordPress Hosting Fast, secure hosting with updates, backups and monitoring handled so you never think about it. NinjaFlex Flexible monthly development hours for the updates, fixes and improvements every website needs.

Award Stand Out B2C Website of the Year

This award recognises our website development work for DSLD Mortgage. We helped this mortgage lender turn their static site into a lead…

Brand

A clear brand makes every other channel work harder. We help you define what you stand for, how you sound and how you look, then roll it out across your website, campaigns and content so everything pulls in the same direction.

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Branding Define what your brand stands for, how it sounds and how it looks, then apply it consistently everywhere. Brand Accelerator A focused workshop programme that takes your brand from unclear to defined in weeks, not months.

Podcast Copy This IMPACTFUL Brand Marketing Strategy in 2025

Learn how to achieve your ambitious marketing goals using a revenue-driving brand marketing strategy for 2025.

Industries

B2B Marketing From full-service delivery to in-house support, we provide the strategy and execution to grow your pipeline. B2C Marketing Whether you need end-to-end delivery or in-house support, we build award-winning campaigns that convert. Finance We help financial services firms attract better leads, improve search visibility and convert more clients. Healthcare We're an award-winning medical marketing agency that helps clinics and healthcare providers attract more patients and grow revenue. Legal We help law firms and legal practices attract higher-value enquiries through search, content and paid campaigns. Manufacturing We help manufacturers and industrial brands reach specifiers and buyers with content built for long sales cycles. Renewables We help renewable energy and sustainability brands reach the homeowners, businesses and investors driving the transition.

Results

Case Studies Real campaigns and real numbers. See what we have delivered for clients across dozens of industries. Awards The industry awards our campaigns and our team have won, and what the judges had to say about the work.

Resources

Blog Blogs by our marketing experts. We share (most of) what we learn from being on the cutting edge of digital marketing. Podcast Find out why 20,000+ people listen to our podcast every single month. Webinars Learn the latest and most effective search marketing strategies for mid-market and enterprise-level businesses. YouTube Marketing tutorials, website teardowns and case studies, published every week on our YouTube channel.

Insights

2026 State of AI Search Report See how AI is reshaping search and 2027 predictions for your AI Search strategy. How AI Overviews Are Disrupting Finance Marketing How Google's AI Overviews are reshaping finance marketing, and what firms need to do to stay visible. AI Search Strategy Checklist Built for CMOs and marketing leaders, this checklist helps you create a future-ready strategy that gets your brand found in AI Search. Beauty AI Search Report How AI Search is changing the way beauty products are found and bought, and what your brand should do.

About

Our Impact & B Corp How we measure our impact on people and the planet, and what being a B Corp commits us to. Careers See our open roles, how we hire and what it is actually like to work at a fully remote agency. Mentoring One-to-one mentoring for marketers who want the skills to plan and run campaigns themselves. Charlie Marchant Charlie Marchant is an international AI Search and SEO speaker and the CEO of Exposure Ninja.

Talk To Our Team

Services

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AI Search Optimisation

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SEO

View SEO Enterprise SEO SEO Consultancy Technical SEO Analytics & Data Reporting

Content & Digital PR

View Content & Digital PR Content Marketing Digital PR Link Building Copywriting Content Creation

Paid Media

View Paid Media PPC Advertising PPC Ad Creative Services Google Ads Meta Ads Microsoft Ads

CRM & Email

View CRM & Email Email Marketing Email Automation HubSpot CRM

Website & CRO

View Website & CRO Website Development Shopify Development WordPress Development Conversion Rate Optimisation Managed WordPress Hosting NinjaFlex

Brand

View Brand Branding Brand Accelerator

Industries

View Industries B2B Marketing B2C Marketing Finance Healthcare Legal Manufacturing Renewables

Results

View Results Case Studies Awards

Resources

View Resources Blog Podcast Webinars YouTube

Insights

View Insights 2026 State of AI Search Report How AI Overviews Are Disrupting Finance Marketing AI Search Strategy Checklist Beauty AI Search Report

About

View About Our Impact & B Corp Careers Mentoring Charlie Marchant

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Updated on 30 Sep 2026

#237: The Best SEO Tools in 2022

Written by Dale Davies

1 min read

Contents

In This Episode…
Related Links
You May Also Enjoy…

In This Episode…

In today’s video, we’re going to be comparing the best SEO and digital marketing tools and software and making a Tier List.

Because apparently that’s what the cool people do these days.

And, it’s fun.

So whether you’re agency side, client side, or whatever side you might be, hopefully this set of opinions on these different tools, many of which we use daily at Exposure Ninja, will help you find the best suite of tools for your particular needs.

In This Episode…

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