In This Episode…
Are you too reliant on one traffic source?
Take a hard look at your marketing strategy and think:
- Could one change to the Google algorithm ruin my organic reach?
- If I got locked out of Facebook Ads, would I still get as many leads?
- If the Instagram algorithm changes again will I stop making organic sales?
If you answered yes to any of the above, we have some good news…but mostly some bad news:
The bad: you NEED to diversify your traffic channels before something disastrous happens.
The good: you have SO MANY opportunities ahead of you.
In today’s video and podcast, Tim explains how to diversify your marketing strategy, including:
- What are traffic buckets?
- How much should you diversify?
- Alternative traffic sources
- Action Steps
00:00 — Intro
06:17 — Traffic buckets
07:10 — Examples
13:46 — How much you should diversify
16:40 — Alternative traffic sources
23:53 — Action Steps