#161: How to Get 100K+ Visits a Month with Free Templates

Subscribe via
Apple Podcasts
Spotify Logo
YouTube Logo
Amazon Music Logo

Listen on iTunes, Spotify, Stitcher, or Libsyn.

SEO royalty, Steve Toth talks to us about strategy, ranking signals and the future of SEO. 

Steve is the former SEO manager and now contractor for the popular invoicing and accounting software, FreshBooks. He also runs his own consultancy focusing on B2B SEO –– a category he believes is the only certain future of search. 

In this episode, Steve reveals the strategy he used to help FreshBooks win in an extremely competitive market. 

The same strategy led FreshBooks to rank #1 for the keyword “invoicing template” which has an incredible monthly search volume of 300,000. This phrase was the brainchild behind FreshBooks’ wildly successful knowledge base –– a collection of 110 blogs that stem from this main page. 

Want to find out why Steve chose the phrases he targeted? How he prioritises which pages to give the most attention? When he revisits popular pages for optimisations and tweaks? All of the answers are discussed in this podcast. 

Everything from mobile versus desktop, the use of heatmaps, split testing, customer data and ranking signals are mentioned in this video, giving you an insight into one of the most thought out campaigns on the internet. 

Want to know more about Steve? Follow Steve on LinkedIn and Twitter or check out seonotebook.com

00:00 –– Podcast Synopsis

02:18 –– Using blogs to rank

05:05 –– FreshBooks’ SEO strategy 

08:45 –– Surveying customers in keyword research 

10:00 –– Creating a knowledge base 

13:12 –– Main page optimisation and revisions 

17:44 –– How important is searcher intent? 

22:31 –– What are the top ranking signals? 

24:30 –– What’s the future for Google? 

32:41 –– Find out more about Steve

Don’t Miss…

You can follow the Exposure Ninja Digital Marketing podcast on iTunesSpotifyStitcher, and Libsyn direct.

You can catch every podcast on our YouTube channel.

And you can find us on all the major social media networks, including FacebookInstagramTwitter.

Don’t Forget…

You can get a FREE website and marketing review for your company.

Our expert Marketing Consultants will review your website and send you a custom 15-minute video and marketing plan to increase your reach and sales, completely free.

Free Marketing Review

Get a free review of your website and marketing, completely for free, by clicking this link: Get My Review.

Our expert marketing consultants will review your website and record a 15-minute video explaining the marketing strategy they’d use to increase your traffic website’s traffic, leads, and sales.

Like the Episode? Leave us a Review!

Step 1: Open your iTunes program. Navigate to the iTunes store and select “Podcasts”

Step 1 of how to review the Exposure Ninja podcast

Step 2: Search for “Exposure Ninja” in the search bar. Click the cover for the “Digital Marketing Podcast with Tim Cameron-Kitchen” and visit the podcast page.

Step 2 of how to review the Exposure Ninja podcast

Step 3: Click on the “Ratings and Review” button. Then click the “Write a Review” button.

Step 3 of how to review the Exposure Ninja podcast

Step 4: If you’re not logged in already, log in, then click the star rating, write your review and click “Submit”.

Step 4 of how to review the Exposure Ninja podcast

Step 5: That’s it! You’re done, and we’re eternally grateful.

Not Getting Enough Traffic?

Not Converting Enough Leads?

Get a free review of your marketing and website from our team of digital marketing experts, worth £197.

Oh, did we say it was FREE?

Menu