In this week’s episode of the Exposure Ninja Digital Marketing Podcast Tim talks to you about you and how your mindset can affect your digital marketing. Mindset governs what we do, it governs our actions so having our head in the right place is crucial for setting up a business and our digital marketing.
We are going back to basics and talk about the fundamentals of why you want to create a business in the first place. Does your business fulfil a need? Or is it designed around you and what you want?
Many business owners would be happier to sit back and have money in the bank rather than invest that money in growth. At the same time, these business owners would like to see dramatic results with little investment but with little investment comes mediocracy. If you want growth sometimes you will have to take risks.
Your mindset can dramatically alter the course of your business so listen as Tim takes you through four reasons why your digital marketing is being held back by things nothing to do with your digital marketing:
2:22 – 1. Designed their business or product around them. Our business is set up primarily to serve us (The owner).
9:20 – 2. Fear of failure. We’d rather keep money in the bank than investing in our growth because we’re scared it won’t work.
17:38 – Obsession with irrelevant things:
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- Terminology
- Competitors
- Technology
- Logo colours
20:40 – Belief in miracles
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